Pace Lubin



Sixth Annual Pace Pitch Contest

Presented by

The Entrepreneurship Lab

Contest Date: Thursday, December 3rd 2009

Time: 5.00 p.m. to 7.45 p.m.

Venue: Schimmel Center, 1 Pace Plaza,

New York NY 10038




$25,000 for the winning Social Venture entrant
$25,000 for the winning New Business Concept entrant
$2,500 for the most innovative technology

The Sixth Annual Pace Pitch Contest
Selection Committee


Narendra C. Bhandari, Professor of Management, Pace University
Jack Bloom, Adjunct Professor of Management/Finance, Pace University
Jonathan Hill, Assistant Dean, Seidenberg School of CSIS
Paul Kurnit, Clinical Professor of Marketing, Pace University
Yiannis Kourakis, Board Member and Operations Committee Chair, MIT Enterprise Forum of New York City
Harvey Markovitz, Assistant Clinical Professor of Marketing, Pace University
Rebecca Tekula, Executive Director, Helene and Grant Wilson Center for Social Entrepreneurship

Narendra C. Bhandari, Professor of Management, Pace University

[Narendra Bhandari] Narendra Bhandari is a Professor of Management at Pace University. His research interests are in the areas of small business and entrepreneurship, with a particular interest in "Trade Equilibrium" for keeping and creating jobs.

Professor Bhandari served as the editor of Cases in Small Business Management, South-Western Publishing Company, 1979. He founded the American Journal of Small Business and served as its editor from 1976 to 1980. His textbook contributions include "Small Business Management and Entrepreneurship," Chapter 23, published in William H. Newman, E. Kirby Warren, and Andrew R. McGill, The Process of Management, sixth edition, Prentice-Hall, 1987.

Professor Bhandari earned a Master of Commerce from the University of Rajasthan, and his Master of Business Administration and Ph.D. in Business Administration from the University of Georgia.

Jack Bloom, Adjunct Professor of Management/Finance, Pace University

[Jack Bloom] Professor Jack Bloom holds adjunct appointments in both management and finance on the Pace faculty. He graduated from Harvard College with honors in 1979 and from the MIT Sloan School of Management with an MBA in 1983. Bloom worked on Wall Street for 12 years, rising to Managing Director and Head of Corporate Finance for a boutique investment banking firm. In these roles, he completed numerous IPOs, private placements, bridge loans, venture capital investments, and M&A deals for growth companies. In 1995, he started and became CEO of Auto America, Inc., a retail and financial services firm, similar to CarMax, which he grew to $50 million in profitable sales. In 2005, he sold his interest in the company to a large hedge fund. As CEO of his own company, Bloom was responsible for all strategy, marketing, capital raising and finance, organizational development, locations, and M & A. Since 2005, he has been a professor at NYU Stern School of Management, Beijing University, and Pace University. He was previously twice a coach of the NYU Stern business plan competition with one of his teams winning first place. He continues to work as a senior strategic and financial advisor to many start-ups and middle market companies.

Jonathan Hill, Assistant Dean, Seidenberg School of CSIS

[Jonathan Hill] Dr. Jonathan Hill is the Assistant Dean for Special Programs and projects at Pace University's Seidenberg School of Computer Science and Information Systems. With a unique combination of experience in both academia and the private sector, Jonathan combines 20 years of college teaching with managerial experience at consumer-facing internet ventures including Previously he had management engagements with United Airlines Vacations, Hertz and Aeroflot Russian Airlines. He has been a principal in start-ups including Baltia Air Lines, and EngineerRe.

His higher education experience includes 15 years on the faculty of the City University of New York where he developed successful educational programs in technology and entrepreneurship including the Honors Entrepreneurship program at Queens College. In addition to teaching responsibilities at Pace, Jonathan oversees the work of the Web Media Lab at the Seidenberg School which provides Web consulting to both non-profit and corporate partners. He also coordinates corporate partnerships with major technology companies including Microsoft, Verizon, HP and Apple. He was part of the team that received a Pace University Presidential Grant for community service. His research interests include technology entrepreneurship, Web development, interaction design, usability, Web 2.0, digital distribution systems, software engineering and abstraction.

Yiannis Kourakis, Board Member and Operations Committee Chair, MIT Enterprise Forum of New York City

[Yiannis Kourakis] Yiannis Kourakis serves as Board member and Operations Committee Chair of the MIT Enterprise Forum of New York City. In that capacity, he has been involved in the planning and organizing of numerous events focused on business and innovation. He has extensive knowledge in the areas of technology entrepreneurship, media & information technology, cleantech, biotechnology, and venture capital investments.

Yiannis works as an Engineer in the New York office of Ove Arup & Partners, an engineering design, planning and consulting firm with offices in 42 countries. He specializes in structural analysis and design of high-rise buildings and has also worked in Austria, Croatia, and Hong Kong.

Yiannis obtained his undergraduate degree in civil engineering from Greece, spending his final year as an exchange student in Germany, and holds a Master of Civil and Environmental Engineering degree from the Massachusetts Institute of Technology.

Paul Kurnit, Clinical Professor of Marketing, Pace University

[Paul Kurnit] Paul Kurnit is an internationally recognized marketing, advertising and entertainment professional. Paul began his advertising career at Benton & Bowles and Ogilvy & Mather, where he managed a number of classic brands for Procter & Gamble, Kraft/General Foods and American Express. As President of Griffin Bacal, Paul managed businesses in virtually every consumer and service business category and also served as Executive Vice President sister company Sunbow Entertainment, a leading producer of quality children's television programming. Paul is an expert in social and cultural trends having created a number of specialty business units dedicated to addressing a diverse range of marketing initiatives, including: LiveWire: Today's Families Online&174; , Kid Think Inc.™, Licensing Works!™, Trend Walk™, TDC: The Design Group, The Digital Station.

Currently, as founder of Kurnit Communications, KidShop and PSInsights, Paul has been dedicated to delivering customized solutions across a range of marketing disciplines for companies seeking dramatic new initiatives to drive their businesses. Paul is a frequent speaker and writer for television, radio and print media (i.e. NBC/The Today Show, ABC, CBS News, CNN, Fox, The Wall Street Journal, The New York Times, USA Today, Barrons, Ad Age, AdWeek, BrandWeek, Entrepreneur and more). He has shared his expertise in consulting work for Bayer, ConAgra, Disney, General Mills, Hasbro, Mattel, McDonald's, Nickelodeon, Pepsi, Polaroid, Scholastic, Sony, Universal Studios and many other blue chip and start up companies.

Paul is on the boards and advisory boards of The Advertising Educational Foundation (AEF), The Advertising Council's Creative Review Committee (CRC), Pace University Lubin School of Business, the Children's Advertising Review Unit (CARU) of the Better Business Bureau and the International Journal of Advertising and Marketing to Children. He is clinical professor of marketing at Pace University, where he teaches marketing and advertising and serves as university advisor for NSAC (National Student Advertising Competition) sponsored by the American Advertising Federation (AAF).

Harvey Markovitz , Assistant Clinical Professor of Marketing, Pace University

[Harvey Markovitz] Harvey Markovitz is an Assistant Clinical Professor of Marketing at Pace University. He is the founder and director of the Interactive-Integrated Direct Marketing (IDM) Lab (, an "incubator internship" that provides real life opportunities for students. He previously taught at Baruch College and was the director of the Direct and Interactive Marketing Lab, where the academic discipline of marketing merged with professional marketing resources and provided assets for students, faculty and small businesses owners.

Professor Markovitz has more than 40 years experience as a direct marketing, sales, and business development professional. Before founding his own company, HBM Associates Inc. in 1981, he directed strategic planning, marketing, sales, administrative and financial activities within various departments of JCPenney and CBS, Inc. He was also the President of a major media barter company. He created innovative product, marketing and financial strategies that resulted in increased profitable sales in both domestic and international markets. He is also the author of a business pamphlet-guide "101+ steps to rapid and sustained profit change; it's your business what do you want to do about it?" published by HBM Associates, Inc. and "How to build a consulting practice within your accounting business" published on audio tape by Bisk Publishing company.

In May 2009, Professor Markovitz was engaged by the US Department of State to lead a Marketing Training Mission to Guyana to help develop the marketing skills of that country's entrepreneurs. He conducted seminars in Georgetown and Linden, Guyana to approximately 100 entrepreneurs. He also appeared on national television discussing, with Guinean leaders, how to market the brand of Guyana. In August of 2009, in Hong Kong, he conducted a one week seminar on Customer Relationship Marketing, training approximately 70 mid level executives for the world's largest exporter, Li & Fung. Professor Markovitz was awarded the 2005 DMG Award for Outstanding Service to Direct and Interactive Marketing Education presented by Direct Marketers Gateway, Inc. Since 2002, he has been an annual winner of the DMA's ECHO leadership award. Professor Markovitz earned a Master of Science Degree (with distinction) in Direct and Interactive Marketing from New York University in 1999. He is a specialist in profit improvement through organization development and restructuring, marketing and media planning, financial and administrative processes as well as sales and management training.

Rebecca Tekula, Executive Director, Helene and Grant Wilson Center for Social Entrepreneurship

[Rebecca Tekula] Rebecca Tekula is the Executive Director of the Helene and Grant Wilson Center for Social Entrepreneurship, an institute of Pace University aiming to serve students and nonprofit organizations towards the goal of more effective and efficient nonprofit management practices. Ms. Tekula is completing her PhD in Economics at the University of Lugano, Switzerland. She earned her BA at Vassar College, her MPA from Pace University, and her MBA from the University of Oxford. Ms. Tekula has a extensive background in New York City philanthropy and across the nonprofit sector

  • 5:00 - 5:30 Registration
  • 5:30 - 6:00 Introductions and Keynote Speaker
  • 6:00 - 6:45 Ten Finalists make their Pitch
  • 6:45 - 7:00 Break
  • 7:00 - 7:30 Judging Panel Discussion and Critique
  • 7:30 - 7:45 Awards Ceremony

Somak Chattopadhyay, Vice President, Greenhill SAVP
Michael Gochman - Founder, Gochman Group
Jonathan Greengrass, Vice President, Greyston Foundation
David S. Rose, Chairman, New York Angels
Lori S. Smith, Partner, Sedgwick, Detert, Morgan & Arnold LLP
Stanley S. Litow ,President, IBM International Foundation

Somak Chattopadhyay - Vice President, Greenhill SAVP


Somak Chattopadhyay joined Greenhill SAVP in 2007 and has been active as a venture capitalist or entrepreneur in the NY region for over a decade. Previously, he was at Edison Venture Fund, where he sourced and evaluated investments in the tech-enabled services sector and launched the firm's New York office. Prior thereto, Somak held senior marketing/business development roles at Medtower, a pharmaceutical IT software company. He previously co-founded the mobile division of Dealtime, a comparison shopping company (now that went public on the NASDAQ and subsequently acquired by eBay. Somak started his career in investment banking at Broadview International and was previously director of the Software & Information Industry Association.

[Somak Chattopadhyay] Somak is currently a director or observer at BDMetrics, ReachForce, MIT Enterprise Forum of New York, and The Indus Entrepreneurs (Tri-State chapter). He is also Vice Chairman of the Software & Information Industry Association Private Equity Forum and on the steering committees of the NYCVC and the Mid-Atlantic Venture Association's Software Vanguard Series. He holds a BS in Mechanical Engineering from MIT and an MBA from Columbia Business School.

With over $100 million under management, Greenhill SAVP makes early stage venture investments in technology enabled services and business information services companies. Prior fund manager investments include LivePerson (NASDAQ:LPSN), OpenWave (NASDAQ: OPWV), UGO Networks (acquired by Hearst Corporation), KnowledgeStorm (acquired by TechTarget) and YellowJacket (acquired by the Intercontinental Exchange).

Greenhill SAVP is an affiliate of Greenhill & Co., Inc. (NYSE: GHL), an independent investment banking firm with offices in New York, London, Frankfurt, Toronto, San Francisco, Tokyo, and Dallas. Greenhill SAVP leverages its deep domain expertise, a proven investment track-record and a global corporate network to create significant portfolio value. For more information about Greenhill SAVP, please visit

Michael Gochman - Founder, Gochman Group

[Michael Gochman]


Michael Gochman began his career in commercial real estate in 1984, working 6 1/2 years with the Rockefeller Group as an executive on the leasing team at Rockefeller Center. After working the next 6 years at commercial real estate brokerage firms CB Commercial (now CB Richard Ellis) and The Friedman Group, Mr. Gochman was recommended to Donald J. Trump to oversee the redevelopment of 40 Wall Street (which Mr. Trump had just bought). The 1.2 million square foot, 72-story office tower was 90% vacant at the time. As Vice President for the Trump Organization his responsibilities included oversight of the development team (designers, engineers, contractors, vendors), in addition to the marketing and leasing of the office and retail space. In less than three years, 40 Wall Street was 95% occupied, as major leases were signed with American Express and CNA Insurance, among others. Mr. Trump's vision for the property, together with solid execution by the Project Team turned his initial $1 million (not a typo) into a $300,000,000 asset within three years. Today the property is worth over half a billion dollars.

Mr. Gochman's entrepreneurship began when he was invited to join TechSpace in 1999 as a Managing Principal, now a Gochman Group affiliated company. TechSpace provides turn-key office environments for small technology/creative companies. Upon its opening in 1998 only a handful of class A New York office buildings were able to offer broadband internet access. The company's business model was able to capitalize on the dotcom boom. TechSpace principals raised over $25 million of investment capital to open two facilities in New York City and one each in Boston, Toronto and San Francisco. TechSpace Ventures, a venture capital fund was also established. The Company was sold to a competitor in 2002. After the sale of TechSpace, Mr. Gochman founded Gochman Group Inc.

Gochman Group focuses on value-added investing in a broad range of real estate opportunities. The firm invests equity capital on behalf of high net worth individuals and institutional investors, and will at times align itself as Operating Partner in the acquisition. Some of the companies working with Gochman Group include, but are not limited to, The Carlyle Group, Starwood Capital Group, Hudson Realty Capital, The Blackstone Group, Tri-Artisan Partners, The D.E. Shaw Group, Icahn Enterprises among others. In addition, Gochman Group keeps its brokerage business active through office, retail and investment sales brokerage. The company acts as advisor to parties involved in the structuring of real property joint ventures, asset re-capitalizations and third party development.

Mr. Gochman Holds a BS in Marketing from the University of Vermont and an MBA in International Business from Pace University.

Jonathan Greengrass- Vice President, Greyston Foundation

Jonathan Greengrass is Vice President of Development and Public Relations and a member of Greyston Foundation's Executive Leadership Team.
[Jonathan Greengrass]
A graduate of Tufts University, Mr. Greengrass' experience includes 20 years of fund raising, non profit, consulting and business experience. He has held senior management positions at The Randalls's Island Sport Foundation, Learning Leaders, and World Hunger Year.

His background includes the founding of Made From Scratch, a gourmet food company, and NewTel, a social enterprise that combined a welfare-to-work training program with an onsite teleservices call center.

At Greyston, Mr. Greengrass provides strategic management for private and government funding efforts and public relations outreach. Mr. Greengrass resides in Westchester County with his wife and two children.

About Greyston Foundation
Reaching more than 2,200 community members annually through its programs, the Greyston Foundation recently celebrated its 25th anniversary. Located in the heart of Yonkers, Greyston Foundation has become a national model for comprehensive community development and is best known for the Greyston Bakery which has provided jobs and opportunities for hundreds of individuals. The Bakery's mission is to work as a force for personal transformation and community economic renewal while operating a profitable business that bakes high quality gourmet products. The Greyston Foundation is a $13 million integrated network of for-profit and not-for-profit entities that provide jobs, workforce development, childcare, housing, after-school programs and a comprehensive HIV health care program.

Stanley S. Litow - President, IBM International Foundation

[Stanley S. Litow ]

Stanley Litow is the President of the IBM International Foundation and IBM's Vice President for Corporate Citizenship and Corporate Affairs. He heads global corporate citizenship efforts at IBM, which contributes nearly $150 million across 170 countries. Under his leadership, IBM has developed new innovative technologies to help non literate children and adults learn to read, helped people with disabilities access the internet, created a humanitarian grid to power research on Cancer and AIDS and developed technology to increase economic growth and small business development.

Before joining IBM, Stanley served as the Deputy Chancellor of Schools for New York City, the nation's largest school system. Prior to his service with the City's public schools, he founded and ran Interface, the non profit "think tank" and served as an aide to both the Mayor and Governor of New York.

Stanley's articles and essays have appeared in numerous books and publications including the Yale Law Review, Annual Survey of American Law, Brookings Papers, the American Academy of Sciences, the Journal for the Center for National Policy, the New York Times and Newsday.

Stanley is the recipient of the Council on Foundation's prestigious Scrivner Award for creative philanthropy and awards from the Anne Frank Center, Martin Luther King Commission, Manhattanville College, Federation of Protestant Welfare Agencies, Coro Foundation, Helen Keller Services to the Blind, New Visions for Public Schools and the Women's City Club. He has served as an adjunct faculty at New School University, the City University of New York and Long Island University.

He helped create and chairs the Global Leadership Network and serves on the board of Harvard Business School's Initiative on Social Enterprise, Independent Sector, Citizen's Budget Commission, and the After School Corporation

David Rose - Chairman, New York Angels

[David Rose]

David S. Rose is an entrepreneurial executive and investor with extensive experience in high technology and communications, angel investments, finance and government. He was named by Inc. magazine to the 1998 Inc 500 list as CEO of one of the fastest growing private companies in America. Red Herring magazine has described him as "a patriarch of New York's Silicon Alley" and Crain's New York Business named him one of the City's 25 most influential technology executives.

During the course of his career, Mr. Rose has supervised the creation of an intellectual property portfolio of issued patents appraised at over $100 million and negotiated both domestic and international corporate acquisitions. He was a prime author of the new data messaging protocols for the personal communications industry, and lectures frequently on issues relating to the development of the international information infrastructure.

In 1997 he was honored as a finalist for Ernst & Young's Entrepreneur of the Year Award in the New York New Media category; in 1984, Time magazine profiled him in its "Computer as Man of the Year" issue; and he has been the subject of numerous interviews and articles in print and electronic media. He is a member of the Technical Committee of the Personal Communications Industry Association as well as the Council of Communications Advisors.

Mr. Rose is Chairman of the Board of the New York Angels, Inc., the leading angel investment consortium in the New York region. Through his investment fund, Rose Tech Ventures, he provides capital and management expertise to promising early stage companies. On behalf of his own technology firms he has personally raised tens of millions of dollars in venture, strategic and institutional capital.

With over two decades of hands-on experience in founding, managing and funding diverse companies, Mr. Rose is actively involved in mentoring and advising other entrepreneurs and corporate executives. Dubbed by BusinessWeek "The Pitch Coach" for his ability to help entrepreneurs perfect their fundraising skills, he was a Founding Member of the New York New Media Association and is a frequent guest speaker at graduate business schools including Harvard, Yale, Columbia and NYU. He is also a mentor and judge of Yale University's annual business plan competitions and has judged the annual Students in Free Enterprise national finals. As a regular lecturer for New York's Industrial Technology Assistance Corporation he has taught the Venture Financing and Deal Negotiation section of the FasTrak Tech courses since 1997.

Lori Smith, - Partner, Sedgwick, Detert, Morgan & Arnold LLP

[Lori Smith,]

Lori Smith, a partner with the firm's Corporate Practice Group, represents foreign and domestic companies in various industries, including technology, media, financial services, food and beverage, sports, textile, fashion, specialty chemicals, and drug and medical device. She has more than 25 years of experience acting as outside counsel with regard to all aspects of corporate and commercial transactional work, corporate governance matters and negotiation of commercial agreements. Ms. Smith has significant experience representing emerging technology companies and investors, and advising companies at all stages of development ranging from start-ups to public companies.

Ms. Smith has represented public and private companies in the structuring, negotiation and implementation of equity and debt financings and private equity transactions; private placements; acquisitions and mergers; strategic alliances; joint ventures; and licensing, manufacturing and distribution arrangements. She also advises companies with respect to the various issues that need to be addressed in anticipation of and planning for a public offering, sale or merger.

In addition, Ms. Smith advises clients on all aspects of business operations, including board of directors and shareholder issues, negotiation of shareholders' and voting agreements, and transitional issues in connection with the transfer of management and control from one generation to the next.

Ms. Smith is an active member of the MIT Enterprise Forum, serving on the global and New York chapter boards. In addition, she is a member of the New York Advisory Board of Astia, a non-profit organization that promotes entrepreneurship among women. In 2008 and 2009, Chambers US named Ms. Smith as one of New York's leading lawyers in the technology industry.

Ms. Smith frequently speaks at events focused on the New York technology and investment community. She recently moderated a panel discussion on the current state of angel and venture capital investment at the 2009 Astia Doing it Right Conference. She also served as a panelist at the April 2009 MIT Enterprise Forum symposium, which focused on mergers and acquisitions, IPOs and other alternative strategies for liquidity in the current economic environment.

Ms. Smith earned her JD with high honors from Duke University School of Law where she was the senior-editor of Law and Contemporary Problems. She received her BA, magna cum laude, from the University of Rochester.

Raw Athletics
Seva Call
StudentsGlobe (alternate)
Tears for Life

Mobilestead provides solutions that enable hotels to integrate mobile guest services into their existing infrastructure to enhance the guest experience. Guests access the hotel branded service from their existing smartphone (Apple iPhone or RIM Blackberry). The mobile device presents a suite of applications which extend the hotel experience beyond the hotel walls. The user friendly and intuitive applications revolutionize the availability of information and increase the utility of the hotel experience. This improves guest satisfaction, lowers operating costs, and increases revenues.

Founded February 2009 in New York City, Mobilestead has built a prototype and is looking to raise the first round of financing by the end Q1 2010. Market Size:The market opportunity consists of, but is not limited to the hospitality vertical. The initial target will be boutique hotels within the luxury segment. The hotel industry in the US alone commanded $139.4 Billion of sales in 2008. In the fast-paced technology driven world, hotels are looking for new features to differentiate themselves and evolve into the future. Mobility provides a unique opportunity to transform their guests' experiences.

Competitive Advantage and Business Model: By leveraging the pool of developed applications and content partners, Mobilestead creates a superior value and revenue opportunities for the hotels. Revenue will come from integration services, licensing, support contracts as well as affiliate partnerships with preferred restaurants, airlines and other vendors that cater to tourists.

Management Team: Ilya Zatulovskiy graduated from Polytechnic Institute of NYU with BS degrees in Computer Science. Marina Slavina graduated from Pace University with BA in Finance and Economics and an MBA degree in Financial Management.


[Marina Slavina]

Marina Slavina graduated from Pace University with BA in Finance and Economics in 2006, followed by an MBA degree in Financial Management (completed in May 2008). Marina's interest, enthusiasm and participation in entrepreneurship began during college - while at Pace, Marina was a finalist in the university held "Business Plan Competition" and traveled abroad to India and Eastern Africa as part of social entrepreneurship classes and interests. Most recently Marina worked as an analyst at a start-up Investment Advisory firm, AIREA Group, where she prepared investment proposals, pitch books and business plans for institutional investors, individual investors and the Indian State Governments.

      [Ilya Zatulovskiy]Ilya Zatulovskiy graduated from Polytechnic Institute of NYU in 2005 with BS degree in Computer Science. Ilya started his entrepreneurship career at an early age. As a freshman in high school (1998), Ilya started and operated, at that time the biggest celebrity site directory on the internet. Two years later, Ilya joined forces with a partner in London to start Novasonic, Inc. Novasonic was one of the first companies to introduce MP3 CD Players to North American and European markets. Ilya brings leadership aptitude and knowledge in the areas of web development and web-marketing. Ilya spent 3 years as a Sales Engineer at Nortel where he was the engineering prime for Unified Communications. In May 2007 he co-founded and bootstrapped Camlink where he served as the company's CEO. Most recently Ilya worked in a direct sales role at Verizon Business. He holds MCSE and CCNA certifications.

NewlyWish is a New York City-based online wedding registry service that unites independent brick-and-mortar stores and service providers with local engaged couples and gift givers, providing affiliated merchants with a technological, marketing, and sales platform to access the large and growing gift registry market, and engaged couples a convenient, unique, and personalized wedding registry experience.

NewlyWish was born out of the founders' own registry experience, which began with a search for local stores whose items they truly wanted to include in their registry. When this search proved fruitless they ultimately registered with Bloomingdale's and Crate and Barrel, only to return the majority of their gifts. And theirs is not an uncommon story.

The wedding registry market is dominated by about a dozen national department and specialty stores that provide convenience and selection, but whose offerings are traditional and often unremarkable.

At $19 billion, the wedding registry market is large, perennial, and growing. Annually in the U.S., there are 2 million weddings, and Generation Y-ers are projected to increase the number of Americans reaching marrying age by 20% over the next ten years.

NewlyWish will target the more than 100,000 New York Metro area couples who get married each year and connect them with local merchants who can fulfill their desire for choice with gift items reflecting their personal styles.

Using our service to source affiliated merchants and our purpose-built web-based registry application, couples will be able to create registries that include the full range of traditional wedding gifts (e.g. cookware, cutlery and linens), plus a host of non-traditional items (e.g. artwork and camping equipment), and ‘experience' gifts (e.g. cooking classes and fitness packages), all in one place.

NewlyWish will also offer a range of complementary services such as personalized wedding homepages (recent surveys indicate that more than 50% of all couples now create an online homepage to house event-related information, including links to their registry), social communities, and mobile applications to ensure an interactive and multi-channel registry experience.

We have begun to build our base of engaged couples via coordinated marketing activities that include digital marketing via social network sites and strategic partnerships with local wedding industry professionals, who are key sources of information for overwhelmed couples planning their big day. As we approach launch, we will utilize SEO and a range of PR activities, with a message of personalization, convenience, and support for the local economy.

Our primary source of revenue will be a commission fee from merchants on all sales made through NewlyWish. We require a further $100,000 to launch and support ongoing operations, and project breaking-even within the first two years. Our projections are based upon market data indicating that couples receive approximately 150 wedding gifts at an average price point of $100. Using a more conservative estimate of 75 gifts at an $85 price point, we project generating annualized revenues of approximately $2 million by year three.


[Amanda Allen]

Amanda Allen received her BS in Finance from Fordham University and is a 2010 MBA candidate in the Graduate School of Business at Fordham University. She is currently a part-time student, with concentrations in Marketing and Entrepreneurship. Amanda is the Founder and CEO of NewlyWish – a company born out of her own wedding registry experience – and has been focusing on launching her business throughout her graduate studies. Prior to enrolling at Fordham's MBA program, Amanda worked for the Federal Reserve Bank of New York for seven years as a commissioned bank examiner and project manager. Amanda serves as an advisor to several Boards, including Fordham Women in Business, Fordham Entrepreneurship Society as well as her housing cooperative, 92 Yorkville Housing Corp. in NYC.


[Rob Brueckman]

Rob Brueckmann received his BS in Biology and Computer Science from Loyola College and MS in Distributed Computing from Johns Hopkins University's Graduate Engineering Program in 2002. He is the CTO of NewlyWish, with responsibility for the design and development of the technology and infrastructure used to build the NewlyWish online gift registry system. Rob has been a lead application developer for 9 years, involved in every aspect of the software development lifecycle, and has been a Vice President with Merlin Securities for the past 5 years where he built a comprehensive skill set in banking and finance-centric distributed rich internet and desktop application design, management, development and deployment.


[Danielle Colamartino]

Danielle Colamartino received her BS in Psychology from Fordham University and completed her MBA in Marketing Management at Pace University's Lubin School of Business in May 2009. After graduation, Danielle became involved with NewlyWish and is currently the Director of Marketing and Public Relations. Danielle is also a Manager in the Customer Marketing & Sales department at the National Football League. Danielle has held this position in Digital Media Sales since July 2007. Danielle has been responsible for over $75 million dollars of revenue and has built the NFL's digital sales platform to include the league's 32 team sites, NFLCanada, NFLLatino and NFLRush. Danielle has 8 years of experience in the media industry, working in management positions at both MTV and VH1, both Viacom properties.


[Robard Williams]

Robard Williams received a BA from Haverford College and a Masters in Law and Diplomacy from Tufts University in 1996. Robard is a Co-Founder and CFO of NewlyWish. Prior to joining NewlyWish, Robard was a Vice President at the Federal Reserve Bank of New York where he worked for more than twelve years managing the Bank's financial sector risk analytics and internal credit risk management departments. Robard has expertise in strategy and policy development, financial analysis and risk management. In addition to having responsibility for managing NewlyWish's financial strategy and associated risks, Robard contributes to the development of the firm's overall management and operational strategy.

Raw Athletics
Raw Athletics is a sports products company that develops manufactures and markets sports products based on all-natural ingredients. Raw Athletics' first and currently only product is Vapor Fresh, a sports equipment cleaning and deodorizing spray based on all-natural active ingredients. Vapor Fresh is currently being used by various collegiate and professional football, hockey and lacrosse programs, with the vast majority being repeat customers. One customer is a very large, very well known sports supply distributor in Michigan – also a repeat customer. In the future, Raw Athletics hopes to have an entire line of sports products that are used frequently among sports organizations and consumers alike.

Raw Athletics has proven over the past year that Vapor Fresh is a profitable product, and has decided to start the process of scaling up production effective immediately in order to meet market demand. The process of scaling up is a very time-consuming and capital-intensive process, which mainly involves identifying new business partners, including formulation laboratories and contract manufacturers. Raw Athletics has already begun the process of re-formulating Vapor Fresh in preparation of larger scale production, which should take about two months. Once that project is complete in mid-January, Raw Athletics will be in position to begin selling Vapor Fresh to many more sports distributors – distributors Raw Athletics have not been able to pursue due to lack of manufacturing capacity. At the same time, Raw Athletics also plans to begin bringing Vapor Fresh to the consumer market by pitching it to large retail chains such as Sports Authority, Dicks Sporting Goods, Target and Wal-mart.

In order to evolve as a company, Raw Athletics needs an infusion of capital for a number of necessary projects. First, Raw Athletics would like to begin with product line extension by bringing a second product to market – a laundry detergent specifically for sports jerseys, athletic undergarments and workout apparel. This type of laundry is typical for athletic equipment managers every day, yet no laundry detergent has focused on this aspect of the market. Raw Athletics already has the business and customer network to quickly and successfully bring a sports laundry detergent to market. Secondly, Raw Athletics need capital to facilitate bringing Vapor Fresh to large scale production once re-formulation is complete. Minimum runs for manufacturing are anywhere from 200 to 500 units, which would be a large initial investment if sales have not been made prior to manufacturing. Finally, Raw Athletics would like to be synonymous with sports and athletics, similar to Nike, Under Armour and Adidas, just in a different industry. In order for this to occur, a complete renovation of the Raw Athletics and Vapor Fresh websites, as well as all marketing materials, would be necessary.


[Stephen Steinberg]

Stephen Steinberg is a senior at the University of Maryland. Mr. Steinberg is a full-time student working towards earning his Bachelor of Arts in Economics with a minor in Rhetoric, and is expected to graduate in May 2010. Mr. Steinberg is also currently working as an Analyst with Capitol Partners, a private equity firm in Washington, DC. Previously, he worked at Kaplan Financial, a financial firm that specializes in financial planning, wealth management and group benefits. There, Mr. Steinberg analyzed various investment vehicles for their clients' investment and retirement accounts by using Morningstar to review analyst reports and compare key metrics. He also set up and maintained several software packages such as ACT and Zywave to improve the efficiency of operations.

Seva Call
Seva Call is a new local search engine that goes beyond just providing phone numbers or reviews of local companies. It is a search engine where consumers can submit details about the service (such as dentist, plumber, accountant, etc.) they are looking for and then directly get connected to companies who can help them. Seva Call uses our own technology to immediately inform local companies, one by one of a potential consumer in the area. Seva Call provides key information to each company including what the consumer wants done, when they would like service, and where they are located. It does this while still maintaining the privacy of the consumer. The company can then choose to talk to the consumer and Seva Call will directly bridge the call. If the company chooses not to talk to the consumer, Seva Call will continue to forward the consumers request to other local companies until the consumer has been connected to a suitable company. Companies only pay if they actually talk to a consumer. The Seva Call system is designed for companies to pick their ideal service job, whether it's high-valued, big, small, easy or difficult. Our customers include both the consumers that use Seva Call to find local companies to fulfill their various needs as well as the companies that pay for the high quality service requests from consumers in their local areas.

The universe of advertising vehicles is enormous and growing daily with virtually no barriers to entry. As more traditional means of advertising such as newspapers and yellow page books continue to lose attraction and larger mediums such as television and radio are unable to economically target local markets, the need for a locally focused search engine continues to grow.

There are numerous advertising sites that offer pieces of the Seva Call model, but none that successfully mimic Seva Call's model completely. Major search engines such as, Google, Yahoo, MSN and others excel at nationwide and worldwide advertising. However, their pricing structures, inability to directly connect companies to consumers immediately, and inability to focus locally make them a less than optimal choice for many smaller businesses and advertisers. No one likes to pay based on a click, who evens know why someone clicked to come to your site. Also locally focused advertisers require cumbersome contracts with no guarantees of business or even contact from consumers.

Seva Call's marketing strategy is multi-faceted. Seva Call will attract consumers through paid placement advertisements with larger search engines. To enlist service providers with Seva Call we emphasize our ability to bring quality customers, the lack of any service commitment, and the ability to track and justify advertising costs (through our proprietary control panel) through mailings, phone calls, and on-site presentations. We have an outstanding showing of support for the Seva Call model from local service providers and potential consumers. We have also begun to enroll service providers in the system that will begin paying once their respective service categories are activated in Seva Call.


[Amandeep Bakshi]

Amandeep Bakshi is one the co-founders of Seva Call and serves as the lead web developer for the company. He has been a software developer with the US Department of Defense for the last four years. Amandeep has also worked for Geeks On-Site, a residential and small business computer consulting firm located in Potomac, Maryland. While his time there, he helped in training and managing the technical personnel team. Amandeep is a volunteer for the Department of Defense's Math Education Partnership Program. This program promotes mathematics to both elementary and middle school children all across Maryland. Mr. Bakshi is an active member of the Washington DC based Sikhcess Organization, a community service organization, and the Sikh Caucus. He is currently in a part-time program pursuing a M.S. degree in Computer Science with a concentration in Telecommunications and Networking from Johns Hopkins University and is expected to complete it by fall of 2010. He holds a B.S. in Electrical Engineering from the University of Maryland at College Park. His interests include sports and traveling.


[Manpreet Singh]

Manpreet Singh joined Profit Investment Management (PIM) in September of 2000 and has held various positions since joining the firm. He is currently a Senior Equity Analyst and is responsible for equity research and assisting the portfolio manager. PIM, a Washington DC based investment management firm has $1.5 billion in assets under management. He covers the technology, healthcare and telecom sectors for the firm. Manpreet is PIM's longest serving employee having risen to his position via stints in trading, marketing, research and operations. Manpreet has been quoted or the subject of profiles in the media including, but not limited to the Wall Street Journal, Financial Times, Bloomberg, Indus Business Journal, Gazette, Potomac Almanac, India Today, Indian Panorama, Wharton Journal, Fortune Magazine, CFA Magazine, Tampa Bay Tribune,, Smart Money and Dow Jones/MarketWatch. He began his career founding a technology start-up company with his brother. Manpreet graduated in the Honors Program Cum Laude with a B.S. in Finance and citation in Entrepreneurship from the University of Maryland at College Park. Manpreet has an MBA from the Wharton School of Business with a triple major in Finance, Entrepreneurial Management and Real Estate. While at Wharton, Manpreet served as a Fund Fellow managing a part of the school's endowment and had an internship at Stark Investments, focusing on investing in the Long/Short equity book. Mr. Singh holds the CFA charter and at the time of receiving his charter he was considered one of the youngest CFA charterholders in the world. He was named the "Most Ambitious" CFA charterholder by the CFA institute in 2006. He is a member of the CFA Institute and the Washington Society of Investment Analysts. In addition, he is a Director of the LaKan Foundation and founding member of Seva Call. His interests include travel, movies and sports.


StudentsGlobe is an online one-stop source of immediately necessary services for thousands of international students coming to the U.S. every year. StudentsGlobe will generate revenue by providing: discounted air ticketing, bank accounts, international cell phones, travel and health insurance and ground transportation.

Revenue model: StudentsGlobe revenue will be generated by commissions earned on the reselling of six services from selected vendors as well as a one-time subscription fee of $20 covering the student's entire university tenure. Recurring revenue will be produced as students continue to use StudentsGlobe for travel home between terms and when additional StudentsGlobe services are added.

StudentsGlobe projections are based on primary market research among foreign students indicating likely or definite purchase intent of services from ranging from 66% to 86%.

Target Markets and Phased Global Roll-Out: In its first phase, StudentsGlobe will market in India to 94,000 annual enrolled students. StudentsGlobe begin operations in Mumbai, Gujarat, Delhi and Bangalore; where its principals have firsthand knowledge. StudentsGlobe will expand through strategic alliances and partnerships to China, South Korea and Japan with 81,000, 69,000 and 34,000 annual students respectively and tap into huge international students market of US of $15 billion. These four countries represent 45% of 623,805 the total international student population.

Financials and Investment: We are seeking an initial $300,000 to develop infrastructure, acquire strategic partners in India and the US and market for the first two years. The initial investment will be taken in 3 parts of $150,000, $75,000 and $75,000 each after achieving agreed upon benchmarks. 60% of the first installment will be used for advertising, commissions to consultants, salaries to sales team and PR. Management will defer salaries for the first 12 months of operations.

Management: The StudentsGlobe management team has the experience to successfully launch and implement this business. CEO, Rohit Phadtare, has started and managed companies with revenues of $600,000. Dhaval Desai, the CMO, has extensive experience in sales and marketing. Ravikiran Vadlamudi, the CIO, is a senior corporate developer, a Red Hat Certified Engineer and LAMP – Programmer. Rohit Jain – COO, a successful serial entrepreneur, has profitable family businesses ranging from a battery dealership to gold trading and construction. Judith E. Katz – Business Consultant, was a senior executive in financial services at American Express, Provident Life & Accident and Barnes & Noble. Peter Johnson – Business Consultant, is Managing Director of Marketmaker Capital.


[Dhaval Desai]

Dhaval Desai is currently pursuing MBA in Financial Management at Pace University, NY. Dhaval holds MS in Marketing Management and Bachelor's in Accounting & Auditing form M.S. University of Baroda, India. To provide business world exposure to management students he founded MSA - "Management Students Association" at M.S. University and participated in "All India Entrepreneurship Summit" at IIT Powai Mumbai. Presently he is working as Research Assistant and Business Lab coordinator at Pace University. In India he worked as a sales executive at ICICI Bank; in that position he managed personal finance & sales accounts and worked next to management team to set up new core banking system. He is supporter of different environmental programs and voluntarily worked for "Green Society" and "WWF" in India. Dhaval is accountable for marketing operation of StudentsGlobe LLC,in Asia.

      [Rohit Phadtare]Rohit Phadtare completed his BS in civil Engineering in 2007 from Mumbai University, India. He then came immediately to the US for his MBA. As preparation for his MBA he started a firm in 2005 to gain business experience. The firm specialized in trading rubber molded articles. Rohit used to manage the business in his spare time. Rohit had 3 clients and successfully operated the business for two years. While at Pace his assessment of the market conditions and growth led him to a dual major in Finance and Management. Rohit will be graduating in May 2010 and has a QPA of 3.98. Working as a graduate assistant in the Finance and Management departments gave him an excellent opportunity to enhance his academic knowledge and broaden his outlook. Rohit used to work as an intern with a portfolio management firm and an investment firm. Rohit is responsible for the overall strategy of StudentsGlobe LLC.

Tears for Life
Approximately 40,000 of the 240,000 women diagnosed with breast cancer each year in the U.S. are expected to die from the tragic disease. The annual cost of treatment in the U.S. is $30 -$40 billion, but research has shown that survival rates are much higher and treatment costs are much lower when breast cancer is diagnosed and treated at an early stage. However, the painful truth is that only about half of women are screened for breast cancer at the recommended intervals, making it vital that innovative screening tools are developed that will increase screening rates.

Tears for Life is a medical diagnostic equipment company that is developing a tear test kit that will screen women for breast cancer using proteins found in tears. The kit is a non-invasive, convenient, and objective screening tool that allows for early detection and treatment of breast cancer, saving lives and significantly reducing health care costs. Health care providers will use the kit to obtain a tear sample from a woman during an office visit, and will receive results immediately, with no need to draw blood or send the test to a lab. The University of Arkansas for Medical Sciences (UAMS) has a patent pending on the method of using tears to detect cancer as well as on the protein patterns discovered. We have an exclusive license from UAMS granting use of the technology.

Tears for Life will guide the kit through various value-creating milestones all the way through FDA clearance. The kit will initially be marketed in the U.S. for use in a doctor's office. We will then introduce a home-based kit, expand internationally, and target R&D towards using tears to detect other types of cancers, such as ovarian, where it has already shown promising results. The total annual market size for the kit is $15 billion in the U.S. and $30 billion worldwide. Additionally, it will help reduce breast cancer costs by up to $18 billion per year, or about 45%, in the U.S. alone. Acquisition is our preferred exit strategy. Tears for Life will entertain offers to sell the technology or enter into a licensing agreement with larger market participants. This provides investors many opportunities to exit.


[Jared Greer]

Jared Greer is a recent MBA graduate from the University of Arkansas and also holds a Bachelor of Science in Industrial Engineering (Magna Cum Laude) from the University of Arkansas. Jared has six years of experience in health care as a Professional Healthcare Representative with Pfizer. He manages all aspects of a $3.5 million per year territory, including developing relationships with key medical professionals such as physicians, pharmacists, and nurses. Jared also has five years of experience managing a small business as the President of Greer Property Solutions (GPS). As President, Jared manages a portfolio of over $1 million of residential rental properties and GPS has been profitable every year since incorporation. Jared is actively involved with all GPS activities including construction, leasing, sales, marketing, and accounting. In 2008, Jared co-founded Tears for Life, a medical diagnostic equipment company that is developing a tear test kit that will screen women for breast cancer using proteins found in tears. In addition to his duties as CEO of Tears for Life, Jared also volunteers for the Susan G Komen Foundation, hoping to help eradicate breast cancer forever.


[Bessie Williams]

Bessie Williams is a recent MBA graduate from the University of Arkansas and also holds a Bachelor of Science in Business Administration from the University of Arkansas with a concentration in Finance. Bessie has four years of experience in Procurement with Alcoa. As a Senior Buyer, she manages the entire supply chain of a $150 million annual spend. Bessie's responsibilities include crafting and implementing strategic sourcing strategies for twenty one business units across North America. Bessie develops plans with key stakeholders, negotiates with the supply base, and executes contractual agreements. In 2008, Bessie co-founded Tears for Life, a medical diagnostic equipment company that is developing a tear test kit that will screen women for breast cancer using proteins found in tears. Bessie has acted as the Chief Financial Officer of Tears for Life since 2008. In addition to her duties as CFO of Tears for Life, Bessie enjoys volunteering for the Susan G Komen Foundation with the hope of eradicating breast cancer forever.

Advanced Road Hazard Simulator (alternate)
Community Water Solutions


Advanced Road Hazard Simulator

Car accidents are the leading cause of death among teenagers and young adults in America - over 24,000 driver and passenger deaths in addition to over 400,000 serious injuries in 2006. According to the National Highway Traffic Safety Administration, these horrifying statistics have been reduced by about 10% in 2008 due to defensive driver courses and increased awareness of the problem.

The Advanced Road Hazard Simulator advances driver training and defensive driving instruction to a whole new level. The value of training simulators in preparing airline pilots, astronauts, military personnel and emergency responders for critical situations was dramatically underscored by last January's "Miracle on the Hudson" U.S. Airways safe water landing. Using this same training concept, our simulator will prepare drivers for dangerous, and potentially deadly, driving scenarios by allowing them to experience a variety of random road hazards and practice correct procedures and maneuvers to avoid or minimize the impact of traffic crashes that claim the lives of so many young drivers. Facing a life-threatening situation is not the time to think about what you should do – reactions must be instantaneous and this can only be done by practice. Immersed in a photorealistic simulator, the trainee will experience heightened awareness of driving behaviors and external situations that contribute to traffic accidents.

While software based driver training exists, there is currently no product that goes beyond the basics of learning to drive. The Advanced Road Hazard Simulator is designed to pick up where traditional driving instruction ends. With a primary target market of 24,000,000 current drivers in the high risk driver pool and with 8,000,000 new drivers each year, the opportunity to impact the death and injury statistics for drivers in 16 – 24 yr. old age group by simulation training is tremendous.

While primarily aimed at young drivers, this simulation training will have a positive impact on drivers of any age. Our team, a highly experienced project manager, a software engineer experienced in simulation programming, 2 graphic artists experienced in virtual environment design and a former insurance adjustor as an advisor, are creating this realistic and badly needed training environment.

To reach this huge market, we are seeking to partner with automobile insurance companies and driving schools using a licensed software model.
Insurance companies directly benefit by a decrease in number and severity of claims while policyholders can benefit by reduced insurance premiums. By incorporating a scoring model within the simulator, we can provide insurance companies with a metric which they can use to offer policyholders premium discounts for successfully completing training much as they do now for defensive driving courses.Driving schools will benefit through an additional revenue stream by offering advanced training courses. With the trend of high school driver education courses outsourcing instruction to established commercial driver's ed. schools, the opportunity for additional software licenses for classroom use will grow.


[Jonathon Lentine]

Jonathon C. Lentine, a 2009 graduate of the Pforzheimers Honors College at Pace University received his BA/BS degree from the Dyson College of Arts and Sciences majoring in both Political Science and Psychology. Currently a full-time MPA graduate student at Pace, he expects to graduate in 2011.Jonathon is also a member of the International Honor Society, Pi Gamma Mu and a leader of Pace's award winning Model UN Team.Combining his extensive computer knowledge and graphic arts experience, Jonathon became a key member of several online software development groups. With over four years experience in computer rendering and simulation, Jonathon has functioned as lead designer and Project Manager, liaisoning with major commercial game developers. Jonathon's accomplishments are all the more remarkable since he suffers from Autistic Spectrum Disorder. He has been the subject of a CBS News Special Report on Autism in College filmed in part on the Pace Campus. He has also participated in many autism studies at the Mt. Sinai Seaver Center for Autism Research.

Community Water Solutions

Today, 1 in 6 people around the world lack access to safe drinking water. Four million people die each year from preventable water-related diseases, and 90% of those deaths are children under five. Community Water Solutions' (CWS) initial target market is northern Ghana where 50% of the nearly 2 million residents lack access to improved sources of drinking water. Furthermore, in urban areas where residents do have access to "improved" water sources, as many as 83% may drink contaminated water due to source contamination and/or unhygienic handling. The lack of access to safe drinking water continues to be a public health challenge for the region where approximately 20% of children under five are suffering from diarrheal disease, and the child mortality rate is 150 deaths per 1000 live births.

Water management techniques used in high-income nations are neither economically nor technically feasible in much of northern Ghana. As a result there is a significant opportunity for implementation and scale-up of low-cost water treatment and safe storage solutions. To address this challenge, CWS implements sustainable, scalable water treatment businesses owned and operated by the communities we serve.

The CWS model is based on three primary components:

  • 1. We offer community scale water treatment at the source (when needed; only required for rural areas where "improved" water sources are not available).
  • 2. We use low-cost chlorination and safe storage solutions to make sure that the water stays safe and clean while users transport it and store it in their homes.
  • 3. We have an innovative revenue-driven business model that generates enough capital to sustain the local water businesses, ensuring that CWS communities have continuous access to clean water.


Currently, CWS provides the only sustainable source of safe, clean drinking water available today in the rural communities we serve. In addition, we are able to serve our individual customers at a price per liter of clean water that is three times lower than our closest competitor.

Impact To date, the CWS team has implemented three locally managed water treatment centers, reaching over 2,500 individuals and providing 600 children with a clean, reliable source of drinking water in their homes. In addition, we are currently expanding our work to urban areas where our research has shown there is significant drinking water contamination, despite access to "improved" water sources. To meet this need, we are adapting our community mobilization, chlorination, and safe storage model to urban settings. We believe that by leveraging existing water sources we can efficiently bring safe water to underserved urban communities.

Team CWS' four person founding team includes business students as well as two former MIT graduate engineers with specializations in household water treatment. In addition, CWS has had the opportunity to learn from a fantastic set of mentors and advisors including individuals from the MIT Public Service Center, Pure Home Water, UNICEF, PATH, and the CDC.


[Mike Brown]


Mike Brown: Current Student (Columbia Business School). Mike Brown is Director of Operations for Community Water Solutions. Prior to cofounding this organization, which addresses the unmet global need for potable water through a for-profit business approach, Mike worked extensively in both Nicaragua and Cameroon applying this approach to various development projects. In Cameroon specifically, he organized and developed a community-run business, which produced and sold household water filters to rural villages throughout the extreme north. Mike also spent three years with Accenture Consulting, specializing in growth strategy and change management, a structured approach to enabling a community's adoption and integration of new technologies and procedures. In his spare time, he enjoys outdoor activities and live music. Mike holds a Bachelor's of Science from the University of Virginia's McIntire, School of Commerce.

      [Kate Clopeck]Kate Clopeck: MIT, Master of Science in Technology and Policy (2009). Kate Clopeck is the President and Ghana Country Director for Community Water Solutions, a non-profit that she co-founded while in graduate school. In this role she oversees the management of CWS' local staff, refines safe storage container design, performs water quality testing, implements the CWS treatment centers, and trains CWS women on water treatment and financial management. Over the past 5 years, Kate has worked extensively on water improvement projects around the globe including Nicaragua, Cameroon and Ghana. She earned a Master's of Science in Technology and Policy from MIT in 2009 where her research was focused on the sustained use of water treatment technologies in Northern Region Ghana. She holds Bachelor's in Science from the University of Virginia's School of Engineering and Applied Science where she wrote her thesis on the implementation household water treatment and safe storage technologies in the developing world. As Community Water Solution's first full-time employee, Kate currently splits her time between Ghana and her hometown of Boston, MA.

[Vanessa Green]Vanessa Green: Current Student (MIT Sloan); MIT M.Eng Environmental Engineering (2008). Vanessa Green is currently a MBA candidate at the MIT Sloan School of Management. In addition, Vanessa completed a Masters of Environmental Engineering at MIT in 2008 where she focused her academic work on household water treatment and safe storage technologies for the developing world. During her time at MIT, Vanessa conducted her thesis research in northern Ghana which inspired her to co-found Community Water Solutions to address Ghana's urgent need for sustainable, scalable safe water solutions. Vanessa also brings a background in management consulting from her time with Monitor Group, where she focused on regional economic development, operational efficiency and marketing strategy. Vanessa holds a Bachelor's in Environmental Science from Dartmouth College. In her spare time, Vanessa enjoys soccer, running and sailing.

[Charles Howe]Chuck Howe: Charles Howe is an independent consultant with extensive experience leading development and strategic investment initiatives for public and private sector clients in emerging markets. Charles was employed by The Monitor Group from 2004 to 2008, working variously from the Boston, Amsterdam, London and Dubai offices. In addition to his work at Monitor, Charles has served as an advisor to a number of community-based development initiatives around the world, including a date farming collective in Saudi Arabia and preventive healthcare outreach to medically underserved families in the USA. Charles is a native of Boston, MA. He studied History at Harvard College.


Challenge: Over 500 million people in Sub-Saharan Africa lack the electricity services that would enable them to live healthier and more productive lives. For many, the weak link is last-mile distribution. In Tanzania, 80% of the population lives within five kilometers of a transmission line but only 10% has access to electricity due to the high cost of transmission and distribution infrastructure. This results in a heavy reliance on polluting, expensive, and unsafe energy alternatives (fossil-fuels and disposable AA batteries). Solution: EGG-energy uses a strategy of direct sales to the customer.

  • 1. We take power from a grid connection or off-grid power station and package it into portable, rechargeable, and affordable batteries.
  • 2. Each battery is rented to a customer in exchange for a subscription fee.
  • 3. Customers can exchange their depleted battery for a fully charged one at any time, by paying a small fee at a nearby EGG-energy charging depot.


Each fully charged battery is sufficient to power lights and radio in a typical household for three nights. Batteries are owned and maintained by EGG-energy. At the end of their useful life they are recycled via existing recycling services.

Value Proposition: EGG-energy offers customers a source of energy that is safer, cleaner, more convenient, and more than 30% cheaper than currently available alternatives. Connecting to the grid is prohibitively expensive, so consumers currently use kerosene, dry cell batteries and car batteries to light their homes and power small electric appliances. These options, although significantly cheaper than a grid connection, are still expensive (10% of yearly income), inconvenient, polluting and hazardous. Additionally, EGG-energy builds a storage and distribution platform for renewable, intermittent energy production, prevents 131,000 tons of CO2 from being emitted into the atmosphere, and our electricity distribution service will improve work and study productivity while providing local employment.

Target Market: 500 million people in sub-Saharan Africa lack access to electricity. We target three separate segments: rural households, small businesses and low income urban homes. Due to large market opportunity, our extensive network of contacts and the country's favorable regulatory and business environment, we are launching in Tanzania, where these segments represent over 35 million potential customers.

Leadership: Founded by Engineering PhDs and MBAs from MIT and Harvard, EGG-energy brings together a unique combination of project management, engineering, international development and marketing skills. In addition, all EGG-energy team members have work experience in Africa. CEO Jamie Yang is based in Tanzania and is supported by our US-based COO, Rhonda Jordan, with assistance from a US-based advisory team.


[Rhonda Jordan]


Rhonda Jordan, COO and Board Member Originally from the Washington, DC metropolitan area, Rhonda Jordan studied electrical engineering and obtained her bachelors and master degrees from Columbia University. After obtaining a great deal of technical knowledge, Rhonda decided to take time away from school to pursue her other passion - dance. Rhonda performed in North America, South America, Europe, & Africa, but during her travels realized the strong need for the technical skills she previously acquired. Rhonda then decided to return to MIT's Engineering Systems Division and is now a PhD candidate researching power system development in developing countries. In 2008, Rhonda had the opportunity to work with the United Nations Environment Programme on rural electrification in East Africa, developing business models for off-grid electrification. With regulatory knowledge and experience, technical ability and the strong desire to improve access to modern energy in a sustainable manner, Rhonda is one of the founding members of EGG-energy.

      [Blandine Antoine]Blandine Antoine, Board Member and Energy Advisor After studying physics and material science at the Ecole Polytechnique, Blandine chose to join the French Public Service to work on energy policy. Her training included studying nuclear engineering and public administration in the US and in France, and working for both public and private entities on energy related projects. After having co-founded a non-profit dedicated to raising awareness on energy and climate issues in France, she engaged in a worldwide investigation to identify and advertise the works of energy innovators. This work led to the publication of a book, and kindled her desire to bring entrepreneurial solutions to the long-lasting lack of electricity access of a too large number of people in the developing world. Currently a PhD candidate at MIT's Engineering Systems Division, she brings creativity, leadership skills, policy experience, an engineering background and a resolutely entrepreneurial spirit to EGG-energy.

          [Jukka Valimaki]Jukka Valimaki, Board Member and Finance Advisor Jukka graduated from the Helsinki School of Economics with a degree in Technology Management and Policy. He joined SEB Card's business development function, first as a project manager being in charge of multinational product and service launches and then overseeing business development in the company. Jukka is currently pursuing an MBA at MIT Sloan with a strong focus in corporate finance. He brings project management, business development and finance skills to the team.

          [Alla Jezmir]Alla Jezmir, Board Member and Capital Raising Advisor Alla Jezmir joined Calvert Foundation in August 2009 as Principal of the Green Portfolio. Previously, Alla managed a business plan competition in TechnoServe Inc's Swaziland office and organized a horticulture competitiveness seminar for public and private sector stakeholders in Kenya. As a consultant at Reingold Inc., she provided marketing and strategic planning services. Alla participated in the Coro Fellowship in Public Affairs and has consulted for the International Labor Organization, GreenFuel, an algae-to-biofuel company, and Masdar, Abu Dhabi's alternative energy company, on the rollout of its solar initiative. She worked on special projects in the CEO's office of Fabindia, one of India's largest retailers and interned in the Cleantech Group, Investment Banking Division, at Jefferies & Company. Alla holds an MBA from the Harvard Business School and an MPA from the Harvard Kennedy School of Government. She graduated summa cum laude from Washington University in St. Louis with a B.S. in international business and political science.

      [Mark Yen]Mark Yen, Technical Advisor Mark was a part of MIT's D-Lab Development program, and after studying development projects and their successes and failures, he traveled to Tanzania in January to work with a number of organizations, including medical clinics, schools, and orphanages on a variety of projects, which ranged in category from water to education to appropriate technology. While in Tanzania he saw a need for reliable access to electricity, which led to his involvement with EGG-energy. A student in MIT's Department of Electrical Engineering and Computer Science, Mark has also been involved with MIT Global Poverty Initiative, a student group that aims to raise awareness about global issues that play into the poverty cycle, and Moca, a project that brings quality health care to rural areas by enabling remote medical diagnosis via an application for mobile phones.


TuneButton is a start-up organization whose vision is to prevent the deterioration of music education, by creating the finest music education software for students learning to play music.TuneButton will accelerate learning and bridge what is taught in the classroom with what is learned through practice outside of the classroom. TuneButton will teach theory, ear-training, sight reading, improvisation, instrument maintenance, composition, music appreciation, and notation.

TuneButton develops the whole person and expands cognitive development. Music is considered a fundamental component of human culture and behavior. We want to preserve and strengthen music education.

The Market
TuneButton can be used by all musicians. In the U.S. there are over 250,000 private music instructors, over 100,000 elementary and secondary schools in which about 50% of students study music, and over 4,000 colleges with over 14MM students attending, many of whom are engaged in music.

The Product
TuneButton teaches music from the most basic level to highly advanced levels.

In order to establish and maintain recurring revenue streams, TuneButton will be a Software as a Service (SaaS). This enables us to leverage economies of scale. An SaaS model eliminates version obsolescence and opportunities for piracy.

TuneButton is unique. It offers video-music lessons taught by real teachers.With TuneButton's Étude Module, the student can play along with software instruments. This reinforces concepts learned from video-music lessons. Video-music lessons start at a basic level and advance in difficulty as students demonstrate understanding.

TuneButton is able to assess a students performance. Notes played incorrectly will be highlighted for review. A more advanced module features recordings of real-instrument parts which must be 'unlocked. Real-instrument recordings are found in the Maestro Module.

Real-instrument recordings obtained through contracts with music teachers will be mutually beneficial; it will be the base of our Media Box and will provide exposure for music instructors.

Marketing and Sales
TuneButton will leverage search and social media to increase Internet presence. We will achieve sales through cold calls, product test-sites, live product demos, and mass emailing. Competition

MakeMusic's Finale and SmartMusic, and Apple's GarageBand do not offer interrelated learning through instructional video-music lessons and simulations with software instruments or real instrument recordings at fundamental and advanced levels. We differentiate by offering a cohesive learning package.

6 Month - Product Release Version Beta; 9 Months - Launch rolling 3 month tests with 4 to 6 test sites;1 Year - Product Release Version 1.0, Make first sale.

We expect sales to generate revenues of $576,000 in Year 2, over $1MM in Year 3, and over $5MM in Year 5. The Future
We envision TuneButton growing toward a social networking platform from which musical instruments, hardware, and private instruction are sold. We will implement a proprietary advertising revenue model, and create the world's largest music education social networking phenomenon.

We are seeking two full-time product developers, a web-developer, a product-test manager, a two person marketing and sales team, and a financial officer.


[James Donahue]

James Donahue (24), Vice President of Project Development, graduated from Brown University in 2007 with a B.A. in International Relations. Since moving to New York City in August 2007, James has injected his energies into NYC's thriving music scene, gaining valuable experience as an independent music promoter, manager, agent, producer, and practicing musician. He is a co-founder of Search & Restore, Inc., a 501(c)3 non-profit corporation dedicated to building a sustainable community for jazz and other improvised music by increasing access, affordability, and youth appeal. Search & Restore has expanded its model from a single concert series to major venues in Manhattan and Brooklyn. The community response has been overwhelmingly popular, including features by NPR, the New York Times, Time Out NY, the Village Voice and Down Beat Magazine among others.

[Luke Davenport]

Ben O'Connell Miley (24), President and Chief Executive Officer, graduated from Wentworth Institute of Technology in Boston, MA in 2007 with a Bachelor of Science in Industrial Design. After graduation, Ben began serving on the board of directors for the Miley Foundation researching, seeking, and giving to charities that the foundation feels are a worthy cause and most in need. He is a managing member of Miley Holdings, Llc, a private equity firm that invests in a variety of for profit and non-profit start-ups. Ben has lived in New York City since August 2008, and will complete an MBA in Entrepreneurship at Pace University in New York, NY in May 2010.


The Premise
There are 300 million consumers living in India's cities, purchasing over $200 million worth of goods and services, every day, from urban street vendors. Everything from fresh vegetables to haircuts to laundry services to cups of chai are bought from about 15 million street vendors through a half billion daily transactions.
The informal market is vital to the urban Indian economy, but however central it is, the market can be made so much more efficient. Transaction and information costs run high, and it is becoming increasingly difficult for consumers and vendors to connect. The challenges faced by vendors in making more than $2 per day, and ultimately escaping urban poverty, are becoming more and more trying.

The VALA Proposition
VALA capitalizes on the unprecedented rise in the use of mobile phones by developing a platform to make the informal market easier to use and easier to trust. Through a simple SMS, a consumer can request any deliverable good or service. VALA identifies the best available vendor to meet this request and sends the vendor to the consumer to complete the transaction. The consumer then rates the vendor based on speed, quality, and price, allowing VALA to continually refine its database of vendors and better serve future consumers.

The VALA Impact
By making it easier for consumers to get what they want and more efficient and profitable for vendors to sell their products and services, we aim to increase the incomes of vendors that use VALA from $2 to $4 per day. Within three years, VALA plans to serve nearly 900,000 low-income vendors.

The Profit Model
VALA has three powerful potential sources of revenue:

  • 1. Premium SMS charges to vendors: Vendors are charged a minimal fee for each sale transacted above a certain threshold, ensuring immediate revenues for VALA, while increasing vendors' earning potential. Vala will bring in revenues on approximately 20 million transactions within three years.
  • 2. Highly - targeted SMS advertising:With strong knowledge of the buying and selling behaviors of millions of consumers and vendors, VALA will be able to sell highly targeted advertising space with each SMS. Vala plans to send 7.5 billion profit-generating messages within three years.
  • 3. Data aggregation


As VALA scales, we will amass an extraordinary wealth of information on informal market players and transactions; information that is incredibly valuable to corporations, policy makers, NGOs and academics across India.

Founding Team
The founders, Craig Edelman, Abhilash Mudaliar, and Ani Vallabhaneni are entrepreneurs at heart.


[Luke Davenport]


Craig Edelman, a California - native, is a student of International Development at the Harvard Kennedy School. He has a long history of engaging in social enterprise in the developing world. Craig co - founded Africa Aid, a nonprofit group focusing on improving efficiencies of African healthcare delivery systems through use of mobile technology. For Africa Aid, Craig led the development of a mobile phone platform that allows physicians to communicate for free, thus improving the transfer of medical knowledge, emergency response, and date collection in African nations. From his work, he has a deep knowledge of operating mobile phone platforms in developing nations as well as extensive managerial experience. Craig has worked and lived in India and is greatly familiar with informal market systems. Craig holds a BS in Environmental Systems, summa cum lauda, from the University of California, San Diego. He will be graduating from the Harvard Kennedy School—where he specializes in social entrepreneurship—with a MPA in International Development in May 2010.

[Abhilash Mudaliar]

Abhilash Mudaliar is an India - native who has lived roughly half his life in each of India and Australia, and is currently completing graduate studies at Harvard. He has experience in many entrepreneurial environments, having started a monthly newspaper with a circulation of 40,000 as a university student and, later, as part-of the start-up team of Unitus - an innovative social enterprise in the microfinance space. During his time at Unitus, Abhilash traveled and worked widely across India, gaining deep knowledge of local markets and, centrally, informal markets, as well as developing deep networks in the social enterprise space more broadly. Experiences in venture capital and management consulting have helped Abhilash bring business tools and thinking to bear on social problems. Abhilash holds Honours degrees in Political Science and Finance from the University of Melbourne. He will be graduating from the Harvard Kennedy School - where he is focusing on social entrepreneurship - with an MPA in International Development in May 2010.


[Ani Vallabhaneni]

Ani Vallabhaneni, an India - native, is a MBA student at MIT's Sloan School of Management. Most recently, he worked in the Philippines building a self - sustaining for-profit social enterprise providing affordable dialysis care to low - income populations across the country. Prior to the Philippines, he worked in US and India for eight years in information technology as an entrepreneur and consultant, leading several software development and implementation teams in healthcare, BPO, and consumer finance sectors. Ani brings to the team a deep knowledge of building information technology platforms, and using such systems for large - scale data aggregation. His knowledge of the for-profit space in India, adds great value to the VALA team. Ani holds a BS in Computer Science and a BSBA in Finance and Operations Management from Washington University in St. Louis. He will be graduating from MIT Sloan in May 2011.

A major problem in our world is the prohibitively large geographic distances separating people, resources, and opportunities. Friends may be too distant from each other, companies may have a hard time finding efficient employees and customers in different countries, and students in developing countries may not be able to access educational resources available in better-off countries. According to UNESCO, the overall literacy rate of Africa is under 60%, and primary school enrollment was 50% as of 2001(Find the rate for world... Not Africa). Also, unemployment is becoming a serious issue all over the world.

WingNow is a revolutionary social website that innovates social networks. People can establish online identities and interact virtually, bringing people together across geographic limitations. This website will have several major uses: creating social networks on new levels, helping employees and businesses work virtually, and making education readily and freely accessible for everyone.

WingNow's social networking function goes beyond traditional websites like Facebook and myspace. Users are allowed to connect through text, voice, and video chatting. WingNow allows people to have fun with karaoke, sports, and other activities. By making an average webcam into a motion-sensing device will make activities easier and more realistic. Users can also go shopping and watch streaming content such as shows, movies, and concerts with friends.

Another important feature of WingNow supports businesses and organizations by supplying virtual business space and office tools. It will utilize innovated concept of cloud computing and web 2.0 technology. This function will connect customers to businesses, businesses to employees, and businesses to businesses. Businesses can operate with less cost, more efficiency, and they can sell their products and services. Even small, local businesses can become global by connecting with WingNow. Businesses can keep up keep up with current technology and business innovation.

In addition to bringing businesses and organizations together, WingNow can bridge the gap between educational organizations and people, bringing schools online and utilizing free or low-cost educational material. WingNow service is compatible with low-spec devices, so the material can be accessed by anyone with a computer or mobile device. Mobile or internet coverage in developing and developed countries can connect and bring educational services to anyone. Just like the adage of giving a man a fish versus teaching him to fish, we will give people the opportunity to grow.

On October 23rd, 2009, the domain was selected to match with the business idea and is working towards a grand opening mid-2010. WingNow requires an initial investment of $50,000. The break even point will be a year from the release of the website. The services will operate through fees from profit-based businesses and not from individuals or non-profit organizations. This will make sure that the most possible clients have access, especially the people with less than $2000 annual income.

WingNow removes the distance limitation and individual circumstance that prevents people from benefiting from the resources of the world. The privilege of birth and location no longer becomes a determinant to social, business, or educational success. WingNow is the answer.


[Sung HwanCho]

Sung Hwan (Shawn) Cho: (Born July 29, 1983) is a Korean-born fulltime graduate student in Pace University (June 2010), tutor for Information Systems and Computer Science, and founder and director of NSTech Ltd. In 1997, Shawn moved to New Zealand due to the failure of the Asian economy and problems with family businesses back home. Shawn had a very tough time due to shortages of money, food, and other basic necessities. But eventually he had a vision and started his own business at the age of 15, trading electronics. At the age of 18, he began his education in University of Auckland, pursuing a Bachelor of Computer Science, while making NSTech Ltd global.Meanwhile, his family became wealthy, but his thirst for business remained. He started to work as a manager and computer technician for a number of companies. In 2007, Shawn relocated toAmerica to pursue his higher business goals and to ensure the continuation of his future education. Now, Shawn is pursuing a Master's Degree in Information Systems and continuing to lead NSTech Ltd with a vision of creating opportunities for everyone and to pass along the business skills that can make the world better.



Luisa Marieth Morales is currently a full-time, first semester junior with a graduation date of May 2011. Born and raised in New York, she currently majors in Business Economics, and is pursuing a minor in law. She falls under the Dyson School of Arts and Sciences at Pace University. She is currently working as a student assistant at the Seidenberg School of CSIS, an economics tutor at the tutoring center, and she interns at the Colombian Consulate. She greatly enjoys art, strolls in the part, and independent movies. Constant challenge and growth are key to her long-term success, which is one of the main reasons she is most satisfied with her current field of study.


[Igor Pokryshevskiy]

Igor Pokryshevskiy is a full-time undergraduate student pursuing a Bachelor of Science in Computer Science, at the Seidenberg School of CSIS, minoring in math and economics. Born in Ukraine, he immigrated to the US in 1995, settling outside Philadelphia. In 2007, He moved to New York to begin his studies at Pace University. In addition to being accepted into the Honors College, he was also selected as an inaugural Seidenberg Scholar. While at Pace, Igor has been involved in various clubs and volunteered in technology outreach programs with local secondary schools. During the spring of 2009, he elected to spend a semester abroad at the American University in Bulgaria. That summer, he began an internship with New York Life in the solutions architecture position. After the 12-week internship concluded, Igor resumed his studies at Pace and continued his previous position as a Computer Science tutor. During winters and summers, he enjoys traveling whenever he can and is planning to backpack through the Middle East. Igor will be graduating in May of 2011.


Advanced Road Hazard Simulator

Car accidents are the leading cause of death among teenagers and young adults in America - over 24,000 driver and passenger deaths in addition to over 400,000 serious injuries in 2006. According to the National Highway Traffic Safety Administration, these horrifying statistics have been reduced by about 10% in 2008 due to defensive driver courses and increased awareness of the problem.

The Advanced Road Hazard Simulator advances driver training and defensive driving instruction to a whole new level. The value of training simulators in preparing airline pilots, astronauts, military personnel and emergency responders for critical situations was dramatically underscored by last January's "Miracle on the Hudson" U.S. Airways safe water landing. Using this same training concept, our simulator will prepare drivers for dangerous, and potentially deadly, driving scenarios by allowing them to experience a variety of random road hazards and practice correct procedures and maneuvers to avoid or minimize the impact of traffic crashes that claim the lives of so many young drivers. Facing a life-threatening situation is not the time to think about what you should do – reactions must be instantaneous and this can only be done by practice. Immersed in a photorealistic simulator, the trainee will experience heightened awareness of driving behaviors and external situations that contribute to traffic accidents.

While software based driver training exists, there is currently no product that goes beyond the basics of learning to drive. The Advanced Road Hazard Simulator is designed to pick up where traditional driving instruction ends. With a primary target market of 24,000,000 current drivers in the high risk driver pool and with 8,000,000 new drivers each year, the opportunity to impact the death and injury statistics for drivers in 16 – 24 yr. old age group by simulation training is tremendous.

While primarily aimed at young drivers, this simulation training will have a positive impact on drivers of any age. Our team, a highly experienced project manager, a software engineer experienced in simulation programming, 2 graphic artists experienced in virtual environment design and a former insurance adjustor as an advisor, are creating this realistic and badly needed training environment.

To reach this huge market, we are seeking to partner with automobile insurance companies and driving schools using a licensed software model.
Insurance companies directly benefit by a decrease in number and severity of claims while policyholders can benefit by reduced insurance premiums. By incorporating a scoring model within the simulator, we can provide insurance companies with a metric which they can use to offer policyholders premium discounts for successfully completing training much as they do now for defensive driving courses. Driving schools will benefit through an additional revenue stream by offering advanced training courses. With the trend of high school driver education courses outsourcing instruction to established commercial driver's ed. schools, the opportunity for additional software licenses for classroom use will grow.


[Jonathon Lentine]

Jonathon C. Lentine, a 2009 graduate of the Pforzheimers Honors College at Pace University received his BA/BS degree from the Dyson College of Arts and Sciences majoring in both Political Science and Psychology. Currently a full-time MPA graduate student at Pace, he expects to graduate in 2011.Jonathon is also a member of the International Honor Society, Pi Gamma Mu and a leader of Pace's award winning Model UN Team.Combining his extensive computer knowledge and graphic arts experience, Jonathon became a key member of several online software development groups. With over four years experience in computer rendering and simulation, Jonathon has functioned as lead designer and Project Manager, liaisoning with major commercial game developers. Jonathon's accomplishments are all the more remarkable since he suffers from Autistic Spectrum Disorder. He has been the subject of a CBS News Special Report on Autism in College filmed in part on the Pace Campus. He has also participated in many autism studies at the Mt. Sinai Seaver Center for Autism Research.

The Sixth Annual Pace Pitch Contest



Iqbal Z. Quadir, Professor of the Practice of Development and Entrepreneurship, MIT and Founder and Director, The Legatum Center, MIT
Joseph R. Baczko, Dean, Lubin School of Business, Pace University
Bruce Bachenheimer Clinical Professor of Management and Executive Director of Entrepreneurship@Lubin

Iqbal Z. Quadir, Professor of the Practice of Development and Entrepreneurship, MIT and Founder and Director, The Legatum Center, MIT



Professor Iqbal Z. Quadir is the founder and director of the Legatum Center for Development and Entrepreneurship at MIT. In the 1990s, Quadir founded GrameenPhone, which provides effective telephone access throughout Bangladesh.

[Iqbal Z. Quadir] Quadir is an accomplished entrepreneur who writes about the critical roles of entrepreneurship and innovations in improving the economic and political conditions in low-income countries. Quadir is often credited as having been the earliest observer of the potential for mobile phones to transform low-income countries. His work has been recognized by leaders and organizations worldwide as a new and successful approach to sustainable poverty alleviation.

For four years, Quadir taught at the John F. Kennedy School of Government at Harvard University, focusing on the impact of technologies in the politics and economics of developing countries. In 2005, he moved to MIT. His particular research interest is in the democratizing effects of technologies in developing countries with some of his initial thoughts published in the Summer/Fall 2002 issue of The Fletcher Forum of World Affairs.

In 2006, Quadir co-founded the journal Innovations, published by MIT Press, which highlights private efforts in public service. Quadir spent most of the 1990s founding and building GrameenPhone Ltd., which has now become Bangladesh's largest telephone company, with net income of $250 million in 2006. His childhood exposure to the conditions in rural Bangladesh combined with his later venture capital experience in New York led Quadir to recognize that the ensuing digital revolution could facilitate the introduction of telephony to 100 million people living in rural Bangladesh. In 1994, he formally launched this effort by convincing angel investors to establish a New York based company, Gonofone Development Corp (meaning "phones for the masses") to help him organize what subsequently became known as GrameenPhone.

Quadir's vision of a large-scale, commercial project that could serve all urban areas and 68,000 villages in Bangladesh led him to organize a global consortium including Telenor AS, the primary telephone company in Norway and an affiliate of micro-credit pioneer Grameen Bank in Bangladesh. He attracted these investors by complementing his vision with a practical distribution scheme whereby small entrepreneurs, backed by loans from Grameen Bank, could retail telephone services to their surrounding communities. With the support of these investors, GrameenPhone, established in late 1996, started building a new cellular network and providing services to the public soon thereafter. To date, it has built the largest cellular network in the country with investments of nearly $2 billion and a subscriber base of nearly 20 million. Its rural program is already available in more than 60,000 villages, providing telephone access to more than 100 million people, while helping to create 250,000 micro-entrepreneurs in these villages.

Quadir appeared on CBC, CNN and PBS and was profiled in feature articles in The Economist, Boston Globe, Financial Times and The New York Times, and in several books. The World Economic Forum, based in Geneva, Switzerland, selected him as a "Global Leader for Tomorrow." In 2006, Quadir was awarded the prestigious Science, Education and Economic Development (SEED) award in Bangladesh. In spring 2007, Wharton Alumni Magazine selected Quadir for its list of 125 Influential People and Ideas on the occasion of the 125-year celebration of the Wharton School. His work is referred to in 20 books and is prominently featured in the 2007 book, You Can Hear Me Now, by Nicholas Sullivan (Jossey-Bass).

Earlier in his career, Quadir served as a vice president of Atrium Capital Corp., an associate of Security Pacific Merchant Bank, both in New York, and a consultant to the World Bank in Washington DC. He received an MBA and an MA from the Wharton School, University of Pennsylvania, and a BS with honors from Swarthmore College.

Joseph R. Baczko, Dean, Lubin School of Business, Pace University

Mr. Baczko has held senior management and leadership positions with a number of very dynamic, high growth public companies operating domestically, as well as in the international sector. In each of these positions, he has guided these organizations in attaining market share leadership in their respective fields and in achieving significant profitability.

[Joseph R. Baczko] Mr. Baczko is currently the Dean of the Lubin School of Business. Previously, he advised private equity firms on international acquisitions in areas of consumer services and specialty retailing. From 1997 to 2001, he was Chairman and CEO of Frank's Nursery & Crafts, a specialty retailer acquired in a leveraged buy-out which he led. After several years devoted to turn-around activities, the company reorganized under new ownership. From 1993 to 1997, Mr. Baczko was a private investor associated with the Cypress Group, LLC, a major private equity firm, and the lead investor in Frank's Nursery & Crafts. As President and COO of Blockbuster Entertainment from 1991-1993, Mr. Baczko helped lead that company to significant growth in the US and internationally, and market leadership worldwide through the expansion of company-owned operations, acquisitions and franchising. During his tenure, the company doubled its size and operated more than 3,000 stores worldwide. Mr. Baczko was the founder and President of Toys R Us-International, and led that company's successful global expansion from 1983 to 1990. He established major retail operations in Canada, France, Germany, UK, Spain, Singapore, Malaysia, Hong Kong, Taiwan, and Japan. The growth of Toys R Us-International became a textbook case for successful global expansion in specialty retailing. From 1979 to 1983, as CEO of Max Factor-Europe, Mr. Baczko directed that company's UK- based manufacturing and marketing operations throughout Europe, and developed a network of joint ventures in the Middle East, Africa, Japan, and South Asia. Prior to 1979, Mr. Baczko held various management positions with W.R. Grace and in merchant banking.

In addition to his business career, Mr. Baczko has had significant involvement in academia. He is currently the Dean of Pace University's Lubin School of Business. Previously, he was Chairman of the Board of Visitors for the School of Foreign Service at Georgetown University, a position he has held for the past nine years, and during which time he has worked closely with its Dean in enhancing the School's mission and capabilities. He has been a past member of the University's Board of Regents for eight years, the last two of which were as Vice-Chairman. Mr. Baczko was an active member of the University's Capital Campaign Steering Committee, which successfully concluded its $1 billion campaign last year, of which the School of Foreign Service raised $120 million.

Mr. Baczko is Hungarian, born in Germany, raised in France, and immigrated to the States with his family in the fifties. He graduated from the School of Foreign Service with a BSFS, and received an MBA from Harvard University. Mr. Baczko was an officer in the US Marine Corps, and served in Vietnam. He and his wife have three grown children, and reside in New York City.

Bruce Bachenheimer, Clinical Professor of Management and Executive Director of Entrepreneurship@Lubin

Bruce Bachenheimer is a Clinical Professor of Management, the Executive Director of Entrepreneurship@Lubin, and a Faculty Fellow of the Wilson Center for Social Entrepreneurship at Pace University. He teaches undergraduate and graduate courses, primarily in the areas of entrepreneurship, management, and strategy.

[Bruce Bachenheimer] Professor Bachenheimer is a member of the board of LeadAmerica and the MIT Enterprise Forum of New York City. He has served as a consultant to the New York City Department of Small Business Services and a variety of new ventures. Professor Bachenheimer has spoken on entrepreneurship at numerous conferences, including the Annual Youth Assembly at the United Nations, and the Make Mine a Million $ Business program, where he also served as a judge. Mr. Bachenheimer is a reviewer for the CASE Journal, the founding faculty advisor of the Pace Association for Collegiate Entrepreneurs, a Students In Free Enterprise Sam Walton Fellow, and the organizer of the Pace Business Plan Competition and the Pace Pitch Contest.

Professor Bachenheimer's earlier career includes having served as a Vice President of iQ Venture Partners, an Assistant Vice President of Westpac Banking Corp. and an International Banking Officer for the Bank of Tokyo. As the International Product Manager for MSI, an SBA certified 8(a) firm, he was responsible for the initial commercialization of a high-technology forensic science system. In that position, he conducted business in over twenty countries. He was also the founder of Annapolis Maritime Corp. and the Co-founder of StockCentral Australia. Other activities include having sailed his 36' boat from New England, through the Caribbean, to South America and back. Bruce also participated in the Sydney to Hobart race in 2000.

Professor Bachenheimer holds a BBA, Summa Cum Laude, from Pace University. He spent a semester at Tsukuba National University in Japan as an undergraduate and continued to study Japanese at N.Y.U. after graduating. He later received the McKinsey & Company Leadership Scholarship to pursue an MBA degree, which he earned from the Australian Graduate School of Management.



Previous Pitch Contests

Fifth Annual Pace Pitch Contest (December 4th, 2008).
Fourth Annual Pace Pitch Contest (December 6th, 2007).
Third Annual Pace Pitch Contest (November 17th, 2006).
Second Annual Pace Pitch Contest (December 9th, 2005).
Inaugural Pace Pitch Contest (December 3rd, 2004).


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Click to download the full Official Program for the Sixth Annual Pace Pitch Contest (PDF).


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For additional information, please contact:

Bruce Bachenheimer,
Clinical Professor of Management and Director, The Entrepreneurship Lab
Tel: (212) 618-6663
Fax: (212) 618-6664
Address: Pace University
Lubin School of Business
Department of Management, Room 342
163 William Street
New York, NY 10038