Pace Lubin


Crime Scan
Go! Go! Feed
Independent Artist Charitable Foundation
My People App


Executive Summary

Codapillar is an application that teaches web programming in a creative, social, and intuitive way. It is a web application and curriculum that break down the learning curve associated with coding and provide a social incentive to keep learners engaged in coding. Creativity and problem solving are the two most critical parts of coding, and are often overlooked in technology education. People should feel free to build what they like without being intimidated by the unfamiliar language of code.

The first time I used HTML was on a MySpace layout. The perfect layout had a picture of the Jonas Brothers embedded into it, and I wanted to change it. I perused the code, not knowing a bit of it, found all of the files that could be images, clicked through each one, found the Jonas Brothers picture and replaced it with a picture of Pink Floyd.

Looking back, this tells me is that the desire to stand out drives Internet users, especially young people. I had no idea that this huge block of black text on a white background is what stands behind every webpage, or that I was developing a critical skill. What if it had been easier to figure out from the code how to make the changes I desired? What if it had been more intuitive, and less intimidating? What if I had examples, created by my friends, strangers from across the world, and talented developers, at my fingertips while I was sifting through that block of characters?

Codapillar breaks apart the blocks dense text into easily understandable, color-coded, clearly defined and delineated code. A subtly instructive, organized interface is crucial to all users, from those learning about how a picture is denoted to those building JavaScript games. Users are able to see in color the relationship between their CSS and JavaScript with their HTML, giving a more holistic understanding of web programming, and making the code easier to read.

With users creating shareable posts and demonstrating the code behind them, people are able to learn new skills from their friends, and share what they think is cool. This also will show an evolution in what people are creating with technology. Profiles turn into portfolios as users build more things, and customize their page. These portfolios can be used to help tell stories and to demonstrate the users knowledge to potential employers. It also serves as a secondary incentive for people to feel positive about the skills they have gained and what they have accomplished. Successful code should be a point of pride, since it does require a lot of problem solving and dedication.

Within the next three months, Codapillar will be launching a web application to test with students who are new to HTML. Codapillar will be working towards developing an effective tool that is easy to integrate into classrooms, and proving that it is successful in keeping students engaged after their in-class lessons. We want students to feel confident sharing their talent with others and learning from them on the Codapillar platform.


Olga Bogomolova earned a Bachelor in Business Administration, with concentration in Finance and minor in Economics, from Pace University in 2013; she is currently attending the same university to earn a Master’s degree in Computer Science.  In the past Ms. Bogomolova has worked as an analyst in major investment banks and as an associate business developer for a technology startup. Over the past few years Ms. Bogomolova managed teams of various sizes and diverse backgrounds; in the process she has improved her ability to work under pressure and make well-calculated decisions. Currently Ms. Bogomolova holds a position of program coordinator and project manager at Pace University’s Seidenberg School of Computer Science and Information Systems.  Her work experience includes organizing and managing programs such Pace STEM Camp and Seidenberg Summer Scholars Experience that focus on teaching Web Development, design thinking and innovation to high school students across United States. In this role she helped to design the teaching curriculum, identify learning outcomes as well as managed budgeting and promotional efforts. In her current position Ms. Bogomolova also assisted in redesigning the curriculum for CIS 101, a freshman class focused on familiarizing the student body with the current technologies.  In addition to the responsibilities mentioned above Ms. Bogomolova is also a project manager for a number of Seidenberg Creative Labs projects. In this role she is responsible for client relations, budgeting and business development, among other tasks.


Julie Gauthier is a senior computer science major at the Seidenberg School of Computer Science and Information Systems. She has been the Executive Director at Seidenberg Creative Labs, a student-run web and mobile development agency. After gaining programming and project management skills here, Julie moved on to become a web developer for RentHackr, a start-up dedicating to simplifying the NYC apartment hunt. Julie is now at a final internship before the end of her undergraduate years at Dom & Tom. Embracing a love of web development and a passion for technology education, Julie has been teaching web design and development and Adobe Photoshop and Illustrator workshops and seminars to hundreds of people from all over the United States. Appreciating how important design is in software development, Julie also pursuing an art minor. Julie is also an active member of Kappa Delta sorority and an avid participant in Hackathons.


Crime Scan

Executive Summary

Crime Scan is a lifestyle app designed to provide accurate information about criminal reports in your area. Using information from the crime map statistics from, Safe Scan provides up to date crime statistics for your entire area as well as for your individual location. The app is designed with the busy city resident in mind. The app’s main feature is its responsive nature. Instead of just functioning as a mobile database as many crime scanning apps act as, Crime Scan is able to utilize the data is a responsive manner. If you find yourself in a location that makes you feel unsafe, you can utilize the main tabs scan function and the app will read the data and provide color-coded feedback. Green if it deems your area safe, yellow if it deems it questionable and red if deems your area unsafe. The app was designed with a quick, easy user experience in mind. Instead of having to sift through loads of information, the return is just a simple, striking color that your brain can easily decode.

The app has two main tabs.  The first tab is the Crime Map tab, the second being the scan tab.  The Crime Map tab has the main map separated with the data provided by, where you can examine the last few months of data.  The scan tab is where you can both scan your surrounding area and input a destination, where the app can test how safe the route is.  This app was designed with people who live in densely packed areas in mind.           


Wei Xia is a full time graduate student at Pace University Seidenberg School of  Computer Science and Information Systems pursuing his Master Science degree in Computer Science. His undergraduate major is journalism and has nothing to do with the Internet. However, after one year's working in the Internet company in his country, he made a decision to change his career path to computer. That's why he came to states to get his master degree in Computer Science. In his opinion, Internet has already changed people's daily lives, especially smart phones. He wants to develop an iOS application before graduating. His career goal is to establish an Internet company and help more people to use the Internet and get benefits from the Internet.


Shane Duda is a sophomore at Pace University currently completing an undergrad degree in Computer Science, Bachelor of Arts.  Originally a Criminal Justice major, Shane changed his major to Computer Science after researching the surge in tech related jobs across all fields, especially law enforcement.  Although he is interested in pursuing cyber security as a career path, Shane nevertheless finds the development process fascinating, and was drawn to the Entrepreneurship Lab’s Hackathon to experience an expedited development cycle firsthand.





Executive Summary

The EaTcard application is the first ever loyalty card of its kind. It is specifically designed for university students to use on campus at their cafeteria. The EaTcard app allows students to “Earn and Track” rewards in their college or university’s cafeteria. There is no longer a need to carry physical meal plan cards and several punch cards, which are inconvenient, easily lost, and slow down the payment process. The EaTcard app’s purpose is to streamline the payment and rewards process at university dining halls.

The EaTcard application is completely card free, secure, and easy to use. The application is downloaded onto a smartphone or tablet and the student creates an account and password. Then, the online app generates a unique QR code which can be scanned as students pay for their meals. After a transaction is recorded, a digital receipt is generated and displayed in the app. The app then also deducts the transaction from the student’s account and clearly displays a remaining balance. As students use the application, it tracks what they have purchased to ensure they are getting the rewards offered. The EaTcard takes a $0.15 fee from each transaction using the application. The application also notifies students of their account balance after each transaction. EaTcard app simplifies the payment process which will make lines to pay at dining halls shorter and faster.

The target market would be foodservice providers that facilitate the dining experience on campuses. Two of the largest university foodservice providers in America are Sodexo Inc. and Compass Group North America. In 2013, Sodexo Inc. generated $23 billion in total revenues, with their North American division providing 39% of that revenue. Chartwells, a division of Compass Group North America, alone has 120 plus universities which rely on services for their dining halls. There is a demand for the EaTcard, because it will simplify the checkout process at university cafeterias and allow students to track their dining rewards and meal plan easily. The app will also provide foodservice companies with valuable information on what students are purchasing at each university. This will allow the foodservice companies to better facilitate their resources depending on the needs of the students.

Loyalty card programs are starting to be implemented more and more in universities across the country. Unlike its competition, EaTcard provides digital receipts and also allows you to check your balance while tracking and earning rewards on campus dining. Similar loyalty programs like the bellycard, are not made specifically for the needs of university students, and also do not provide digital receipts. University specific programs, like the Lobocard (of the University of New Mexico), are not available to be used universally by the large foodservice providers. They also don’t offer a way to track the student’s account balance and require a physical card. EaTcard app will be the solution to inefficient meal plan and loyalty card programs and will revolutionize the dining hall experience for university students.


Alexa McKenna is a full time Pace University Student expected to graduate in May of 2017. She is in the Lubin School of Business studying to receive her BBA in Management- Entrepreneurship. After graduation, Alexa hopes to run her own business and “not work for anyone else”. She enjoys sharing ideas and talking business with other entrepreneurial-minded individuals. This is her first time participating in the Pace Pitch Contest.




Go! Go! Feed!

Executive Summary

‘Go! Go! Feed!’ is a free app designed for cooking and social networking, also has adequate business market. How to cook delicious dishes when you do not have enough kinds of food? How to develop friendships with others linked with food? How to let your life more colorful with changes in dishes? Let ‘Go! Go! Feed!’ tell you the secrets!


This App provides various recipes based on different cooking levels and ingredients in your fridge.

Target Users:

Offers simple recipes related to what students have in their fridge. Most students have no idea about cooking and just buy ingredients randomly, but these ingredients may be hard to mix together to cook a dish. Therefore, this app is committed to providing simple food with what they have in the fridge. Additionally, when they get accustomed to use this app, they are into cooking, which saves money and keeps healthy.

Office workers
Provides simple dishes to save time in weekdays because this white collar group does not have enough time to cook, therefore this App lists simple but healthy dishes to meet their demands.Enjoy food in weekends. During the weekend, there is a huge market for office workers to get together and enjoy food.

Improve cooking skills. This App offers specific picture in accordance with each step in certain recipes so that housewives can know which step she needs to enhance. Try new dishes to stimulate appetites. Family members may feel tired on their daily food without changes, therefore it is a good chance for housewives to try fresh dishes to attract their family members. It provides housewives more convenience during cooking. They don’t have to buy thick and expensive cooking book. The app is free, vivid and portable.
Go! Go!
This App is a platform for different groups to organize events to network with each other and spread cooking knowledge.

Events held by different Groups:

Users’ Group
Non-merchant users post events and develop friendships.
Merchant users provide activities to attract their target customers.For example, cooking center posts details about training classes.

App Marketing Group
Post to spread cooking knowledge. For instance, App administration provides posts related to Traditional Chinese Medicine Health Cultivation. These posts may only simple spread easy professional knowledge, or may apply some options for users to actually experience it.

Business Market:
This App cooperates with different companies to make sure it offers options for users to experience.For example, when a non-merchant user hosts a event without enough ingredients, then the host can get information about where and what to buy or order online from its cooperation, such as Blue Apron. You can even find a chef from partners, such as Kitchensurfing.
For another example, app marketing group host theme parties, such as organic food party. After communicating with organic companies, this app marketing department can get organic food for free because this activity can advertise this company. Meanwhile, app marketing department will charge all candidates.


Bo Liu is currently a first year master student at Pace University majoring in Public Accounting. She will graduate in December 2016. She attends many professional events to network with professionals and enrich her understanding of Accounting. She is a candidate of ACCA, and is preparing for AICPA. In addition, she spends a lot of time enhancing public presentation skills. She likes to communicate with others with fluent English and Mandarin. In her free time, she contributes to community service to help others. She is a member of Tax 1on1 to assists others to report tax. She possesses professional skills in Traditional Chinese Painting.



Ni Mei is currently a first year master student at Pace University majoring in Public Accounting. After accomplishing her Bachelor’s Degree in China, She came to America to pursue further study. She hopes to gain her Master’s degree in 2016. She is fluent in both Chinese (Mandarin) and English. Throughout her campus experience, she has participated in a variety of activities to build up networking skills such as community service and professional events held by Beta Alpha Psi and Ascend. Additionally, she is now in the E-board assistant program, which involves her in holding several professional and non-professional events including Goldman Sachs workshop. As a national member of the Toastmaster Club, she has taken different roles such as table topic master, timer and speaker in the Toastmaster meeting to improve her impromptu speech, public speaking, and communication skills. Not only is she active in business-related activities, but she also attended Pace Mobile App Design Contest and won the third place. With continuous effort in mind, she believes that nothing is impossible and what students can benefit more is from experiences rather than textbooks.


Sukun Li is a full-time graduate student in Seidenberg School of Computer Science and Information Systems at Pace University majoring in Computer Science, and put her degree towards mobile application computing. She will graduate in Summer 2016. Since her childhood, Ms. Li has been interested with interactive digital media technology and get a Excellent Graduate Design Award when she obtained her Bachelor of Engineering in Digital Media Technology. She worked for the Beijing Digital Museum before she enrolled in the Pace's masters program. Currently, she is a team member of Seidenberg Creative Lab, and a web-engineer of Jeturtle group at New York City.



Independent Artist Charitable Foundation

Executive Summary

A decline in funding for the arts means that many independent artist can no longer pursue their careers. Their
development is now being paid out of their own pockets, forcing an unsustainable situation. Government funding has
diminished and other donations/support has declined or moved to larger scale operations. Artists, in order to survive in their chosen field are forced to become a larger entity than needed in order to be able to create. Often having to register as charities with boards of directors, impeding and slowing the ability to create on a small sustainable scale, which in turn raises costs and limits access for the majority of society to consume arts or remain connected to them. There is also a problem when an independent artist does manage to solicit a large donation but can only accept it when offering a tax credit. They often will not receive the full amount if any money at all.

IACF will establish itself as an umbrella charity to represent independent artist (operating as notforprofit)
to seek large donations on their behalf with the ability to offer tax credits. This is the only way that small scale artist could benefit from large corporate donations, and the corporations would benefit from a larger, more diverse audience to be connected with in this manner for the first time (power in numbers). At the same time this would provide the opportunity for sustainable earnings for artists and affordable access to the consumer. This structure allows artists to keep their business structures smaller and much more efficient, reducing many overhead costs while creating greater ability for more product development. IACF would also be developed to offer tax credits for independent donations to be passed directly to independent artist and would also be able to accept general donations from the public to be redistributed to many artists. This structure allows individuals in support of arts to be able to allocate portions of their tax money as they see fit while reducing their taxable income. IACF would also develop programs to aid artists in their business management.

Target Market
There are two current markets that need to be approached to create the right momentum for this charity. First there would be the development of a portfolio of artist seeking to create, and in need of funding. The artist considered would be a diverse group but they would all be required to operate as a not-for-profit and be able to clearly describe their project as well as the budget associated with it. The second is those making donations. Primarily donations would be sought from large corporations seeking to donate in order to satisfy their business plan. There would also be on a smaller scale an awareness campaign to the public on social media, possibly developing some financial support.
Initially there would be an aim to aid local New York artists with companies interested in reaching a broad middle class audience but this would only be in the initial development of the foundation.

Currently there is little direct competition for the foundation as it would exist, but there is competition in the sense of how people and corporations would want to donate. There will be need to develop a clear marketing plan to demonstrate all benefits offered by the foundation to the donors. Competition in many ways would be other charitable artist that operate on a large scale and IACF would have to clearly show that supporting many artist on a small scale as oppose to one a large scale is to everyone's benefit. There is also slight competition with Fractured Atlas , a charitable organization that allows artist to accept donations through their organization but does not raise funds for them. IACF would have the competitive advantage.

Why Pitch
At this point the IACF is in need of financial aid in order to get itself into a position to launch. Hiring lawyers to ensure that everything will be structured in a manner to work within the constructs of a charity, registering the business, as well aid in the marketing development will require funding. Time has been donated and will continue to be donated to create the foundation, but the current ambition is to avoid out of pocket cost for necessary fees while continuing to create the structure for a sustainable charity, and a new way to fund artists that will empower them to work with less financial strain.


JohnRiley O'Handley is currently studying at Pace University with the Actors Studio Drama School, developing his career as an actor, producer, and artistic director/business director. A graduate of Dalhousie University with a BA in theatre and a minor in business JohnRiley has found himself striking a balance of acting and artist development. JohnRiley has cofounded WORKhouse Theatre as the artistic director and business director. With WORKhouse he has developed and overseen many productions. JohnRiley spends a large amount of time with WORKhouse's artist development unit, curating and organizing WORKplay events that present artists works in progress and provide critical development and feedback. Outside of producing, JohnRiley has been continuing his acting on stage and in independent film and television. JohnRiley was pleased to of recently been a part ofthe Summerworks Leadership Intensive Program and is using everything he has learnt to start work on developing a charitable organization dedicated to increasing the development and funding of independent artist. He hopes that with a new structure to support artist that there will be a new life to art, and hopefully a new way of supporting art that is sustainable and works in today’s economy.

My People App

Executive Summary

The App:

MyPeople app was created to make your daily life easier. Tired of spending hours organizing your schedule? MyPeople App will do it for you. Connect your calendar application to our app, create a new task, add a description to it (deadline, effort and priority), and we will take care of the rest.

The user will not have to think of how to organize its time; the app will do it for him according to several criteria.

Criteria analyzed:

  • Existing tasks: Everything already scheduled is considered to avoid conflicts between tasks and, if possible, give some rest to the user, in order to make their lives more confortable.
  • User profile: the user can say their preferences about how their lives must be. For example, he or she might want to define that they don’t want to have any tasks scheduled for weekends, or special dates such as birthdays.
  • New task: When adding a task, in the description of it, the user will be able to add a deadline, the level of priority (high, medium, or low), and the effort needed to complete this particular task (number of hours).
  • Others: when creating a task, the user can put additional information in order to improve the scheduling decisions. For example, he or she can add the location where the task is going to be made, and our app is going to avoid scheduling it too closely to other tasks scheduled in different places.

Target Market and Goal:

Our main targets are University students and people with an active life style.
They need to be time efficient and do not have time to plan it.
We believe that MyPeople App will organize their calendar efficiently and avoid waist of time.

Next Steps:

In this first version, the app already schedules the task, without asking the user to confirm. The next think to add to the app is the possibility of the user to choose between possibilities that the app gives before the task is scheduled.

Further additions are integrating MyPeople App with Google Now, to make the scheduling more personalized and accurate; likewise, add voice services and task suggestions.


Cyrielle Eutrope transferred from French University CEFAM to complete her senior year at Pace University. She is a full-time student with a Management major and Entrepreneurship concentration as well as a minor in Marketing. She is expected to graduate from Pace University in May 2015. While at University, Cyrielle was in charge of several associations. During her sophomore year she became the head of the student council as well as the head of event coordination. She completed several internships and started to shape her resume. Her most significant work experience was for Dentsu Aegis Media, at the International department where she handled clients such as Narciso Rodriguez, Issey Myiake, Jean Paul Gaultier or even Elie Saab. Cyrielle grew up surrounded by entrepreneurs and leadership as always been part of my life. She was encouraged to try new things and not be afraid of failure.


I am Mariana Gomes da Motta Macedo. I am a Exchange Student from Brazil. My major is Computer Engineering. I will graduate in Computer Engineering in 2016. My goal in Pace University is to learn extra courses and participate in extra activities. In Pace University, I have the opportunity to share experiences with several professionals. In addition, my time at Pace is improving my Web and Mobile Development knowledge. Moreover, I have studied several topics of the Computacional World. My passion is research because I like learning new things and solving new challenges. Further, my goal is to add new experiences like The Pace Pitch Contest to help me mature professionally.



Luiz Henrique is a Brazilian student currently enrolled as a Junior in Computer Science at Pace University. He is participating in a special program sponsored by the Brazilian government that sends students to a foreign country to complete a part of their studies. Since his childhood, Luiz has always been very curious and interested in learning new things. This curiosity instigated a passion for engineering, computers, and entrepreneurship. He aims to create business solutions in these areas to make people’s life easier through automation and technology. His biggest inspirations are Steve Jobs, Neil deGrasse Tyson, and Elon Musk, a mix of personalities that inspire his passion in engineering and entrepreneurship.



My name is Everton Abreu Correa. I'm a 27 years old Brazilian studying Bachelors in Computer Science . I started my studies in Brazil at Unisinos University (Unisinos stands for University of Vale do Rio dos Sinos) in August of 2009. In Brazil I worked for 3 years at SAP Labs Latin America as a Software Engineer. I came to New York in June of 2014 to study at Pace as an exchange student. I'm a recipient of a fully funded scholarship  sponsored by the Brazilian Government through the Brazil Scientific Mobility Program. I'm returning to Brazil in August 2016 and I expect to graduate by the end of 2016.




Executive Summary

Belongingness is a fundamental human emotional need, and people readily form relationships or connections with others without forcing to do so. This creates a huge demand for social networking. Today, people, especially college students and professionals generally seek ways to expand their social connection either through online social network platforms or through traditional offline communication. Online social network platforms such as Facebook, twitter, Tumblr, or Meetups etc., which help people accumulate friend’s connections up to hundreds or thousands in a short period of time, are suspicious in friendship quality. For instance, among the average of 130 Facebook friends, people will only interact with 3 or 4 of them. On the other hand, traditional social networking such as by referral, or face-to-face communication in any occasion does provide a higher quality relationship, but the quantity is limited. Our mobile application, Neta, helps offsetting the shorts sides of friendships or connections that are formed through solely online or offline social network channel.

Neta, is a social network platform that provides a unique navigation based networking function, which helps people who are under similar geographic locations immediately group together from a specific event or based on common interests or similarities. Neta users can either create a Neta group (air group) that is bonded with a specific location point or range, or detect and join any Neta group that matches with their current location points or ranges. Once a Neta group is created, it becomes an independent small virtual platform that members of the group will be able to chat with each other no matter where they are. This way, Neta acts as a contact book that enables everyone to collect contact information of different kinds of people they encounter under different locations.

The initial target users of Neta are mostly college students, which we believe, are our most loyal, potential and important users at the beginning stage. Specifically, in a typical university of United States, students rarely have the chance to interact with most of their classmates until they start talking to someone particularly since people just come to class and left right after the class. In this aspect, students are hard to make friends connections or enhance networks from their various classes. However, with Neta, students in the same class can be gathered together quickly in a group based on their location ranges and communicate effectively and easily through Neta’s online platform. Neta works in a flow from offline intersections to online communities and then back to offline interactions. That is to say, all of the online Neta connections or groups are bonded with some sort of offline intersections, (such as people from the same class) and thus users can easily migrate to offline communication modalities from the established online communities later. More importantly, the possibility of the members under the same Neta group that have had any physical contact before or may have any physical contact in the future is maximized. Therefore, Neta balances the quality and quantity of social networking, enhances network efficiency, solves communication problems and encourages more social networking activities.


Sijia Pang, is from Chengdu, China and attended Pace University, New York, where she received her BBA in Finance with a Magna cum laude honor in May 2014. She is now a full time first year graduate student and is pursuing a MS degree in Financial Management at Lubin School of Business in Pace University. She is 22 years old. During her years at Pace University, she demonstrated her leadership skill through joining business clubs such as Ascend and being an executive board member of Graduate Finance Club. Besides school, she also gained a lot of internship experiences in the financial areas in companies such as AXA and Northwestern Mutual, and is currently working on her brand new project Neta as a co-founder of NetAround LLC.



Yiqiu Gao, is a current part-time MS Financial Management Student at Lubin School of Business, and expected to graduate in May 2017. She completed her BBA Finance degree at Pace University, and graduated as Magna cum laude honor in May 2014. While attending Pace undergraduate school, she was the Treasurer of the National Society of Leadership and Success, and was an intern at Cape Securities, Inc. She also owned and operated a tea shop which was located in Chendu, China, during her first two years of college. Yiqiu Gao is also the founder of NetAround LLC and currently focuses on her start-up project Neta.





Executive Summary

RamPak creates clean, disposable liners to existing hydration sources allowing safe drinking for soldiers or athletes on the go. Our customers are primarily military members who must endure harsh environments with limited resources for long periods at a time. In these environments, hydration sources become difficult to keep clean and can ultimately hinder performance as a result of dehydration or illness. RamPak provides a simple solution to maintaining a clean source of water during such times: a thin, plastic liner that acts as a barrier between the already unclean hydration source and the H2O.

How It Works

Nearly every member of the U.S. Armed Forces is issued a personal hydration back pack, multiple canteens, and often a stainless steel canteen cup. Our market research has shown 9 out of 10 service members report difficulty keeping these personal hydration sources clean during combat, training, and even daily operations. RamPak effectively solves this problem through its unique, patent-pending cap and corresponding disposable liner system. This design requires no difficult installation, alteration, or change to the physical appearance of an existing hydration source. Instead, its simple process allows users to “pop-in” a “RamPak” liner to their existing hydration source, fill it with water, and seal it when complete. When the liner itself becomes unclean, it can be easily extracted and thrown-out or recycled, and replaced with a new “RamPak” liner. The liners arrive compressed for ultra-portability, are BPA free, made in the USA, and come in a variety of sizes to fit any sized hydration back pack, canteen or water container.

Target Market            

As of February 2015, there are approximately 2.5 million members serving in the U.S. Armed Forces. RamPak seeks to capture this large customer base, and will therefore tailor its business and marketing for this demographic. In turn, this will establish a healthy, consistent revenue base to ensure stability of the business. In addition, the athletic industry in the civilian market will be successively pursued after large progress in the military market has been achieved

Competitive Advantage

While there are many major competitors offering hydration sources to members of the military as well as the civilian market, there is currently no business offering a disposable liner system that works with these existing products. RamPak will be the first to offer this solution to the problem of a maintaining a clean water source without requiring its user to conduct any actual cleaning. This will initially provide RamPak a competitive edge, and its unique design will maintain its originality and position in the market place as the premier choice for a disposable liner system to existing hydration sources