Pace Lubin


B100 Production Facility
Nova Mobile Applications
Nuque Tie New York
Wrangle Sports


B100 Production Facility

Executive Summary

After studying the viability and cost basis for several alternative energy projects in Jamaica W.I, it became clear that the most practicable option to pursue is a biodiesel manufacturing facility. Biodiesel is a type of biofuel that is created from a reaction between vegetable or waste vegetable oil (WVO) and methanol while in the presence of a catalyst; this process is known as transesterification. During transesterification, the fat in vegetable oil is separated from the glycerin and what is left is a fuel that can be used in any petroleum-diesel engine, without the need for any modifications.

Research into the technical aspects of biodiesel and its numerous production methods is conducted on a continuous basis. However, a considerable amount of research has been conducted to understand the regulations that deal with manufacturing in Jamaica and the incentive programs available from the government of Jamaica. In addition, quotes for methanol, waste vegetable oil, and potassium hydroxide quantities available have been gathered from producers in the Caribbean.

As for market analysis, businesses in Jamaica that operate in a variety of industries were surveyed to gauge the demand for diesel fuel. It was derived that the demand from five of these businesses on a weekly basis could be filled on a very profitable basis. Also, a considerable portion of the government’s facilities are currently operated using high-cost diesel fuel. For a such a relatively complex venture, the overhead costs sum up to a total that will fall between $500,000-$1,000,000 USD depending on the type of equipment selected, initial output levels, and the quantity and the exact amount of methanol and potassium hydroxide used in the initial output cycle.    

A major advantage to this venture is that there are currently no other firms in Jamaica that produce biodiesel. The country currently relies heavily on imported petroleum from oil exporting nations that has proven to be costly. Also, the attitude of the Jamaican government is to attempt to reduce their carbon footprint and lower costs since the nation’s economy has struggled for the past few decades.


Geordi Taylor is an undergraduate Economics Major who is currently utilizing the tools of the entrepreneurship lab at Pace University to construct a business plan and for a biodiesel production facility in his home-country of Jamaica. Geordi hopes to provide Jamaican businesses and citizens with a cheaper alternative to high-priced petroleum diesel by producing B100 (100% biodiesel) while providing a means for them to reduce their carbon footprint on the environment and our atmosphere.




Nova Mobile Applications

Executive Summary

Nova is a new company that will provide point of sale systems and software to small and medium sized businesses. Nova will specifically target the food and beverage industry and expand afterwards. The company will have a majority ownership by Javier Dutan with other investors or employees owning small percentages of shares.

Nova will focus its core business on software that will be distributed through the Microsoft Windows Store. Nova will also sell point of sale systems as a compliment to the software. The software will be subscription based with month to month rates with full year subscription offers at a reduced price. The overall target of Nova software is to create an easier and more efficient check out process for restaurants. The back end of the software will hold advanced features for those who want to utilize them. The overall emphasis is pointed towards ease of use and efficiency, as the point of sale system will monitor the establishment’s finances and track how well the business is doing. 

The prototype software and point of sale system will be tested in third party restaurants. We have partnered with Castillo Restaurant, Inc. to test out our prototype software and point of sale system. Their interest in Nova software is to acquire a cheaper and easier to use point of sale system and service.  Feedback will be collected from waiters, kitchen operators, and managers on the overall ability and usefulness of Nova software and point of sale system. With the feedback gathered changes will be made to the software and point of sale system to increase its ease of use and overall efficiency in a food and beverage establishment.

Nova will target the U.S. food and beverage industry. Nova will begin its marketing push in New York City. New York City has 22,000 food and beverage establishments that are potential customers. A sizeable team of traveling salesmen will be hired to pitch the software and point of sale systems to business throughout the city. The salesmen will travel through the 5 boroughs and attempt to get as many customers to buy the Nova system or the software package. Each sale of software and/or system will bring in a generous commission reward.

Our goal is to have the software available in the general market by the 6 month mark of the company being created. Nova has set a goal of 5,000 subscribers for the software by the end of the 1st year with a goal of 15,000 by the end of the 2nd. Conservative estimates of $199 per subscriber will put our revenue at $1,000,000 in revenue for the first year and $3,000,000 the second year.

To create Nova’s software we will have to create a team of 10 developers, 2 designers, and 2 website developers. The initial length of time to create the applications will take 4 months with an estimated cost of $550,000 in cost for salaries, rent, and startup expenses. Financing of Nova will be done through initial investment of Javier Dutan by 50% or more of the costs. Additional investments will be sought from venture capital, angel investors, and private funding. If no additional funding can be secured, Nova will request a private bank loan over a 48 month term.


My name is Javier Dutan, I am a Junior in the Lubin School of Business at Pace University. My major is Management with a concentration in Entrepreneurship with an expected graduation date of May 2014. I have experience in many different fields ranging from Photography, Web Design, Marketing, and Financial Analytics.

I have worked in startups such as Applico Inc. that is now the market leader in its mobile development field. I have worked in financial analytics with Cians Analytics and have learned a great deal of business to business communication as well as managing a team overseas.  My marketing experience with business to consumer has come from working with Apple and its award winning marketing team. My ambition to target an obstacle in the restaurant industry stems from my experience with restaurants. I grew up with restaurants as part of my childhood. I have seen my parent’s small restaurant slowly evolve through market changes, expansion, and innovation. I inherited my parents drive to succeed and as a result I would like to create my own success through an entrepreneurial endeavor.



Nuque Tie New York

Executive Summary

Nuque Tie was founded in 2012 and is a company designed to change the dress of businessmen and the fashion conscious alike.  Our ties are handmade and distributed from Yonkers, New York.

Nuque Tie makes reversible ties that revolutionize the way you plan your day.  One side for the boardroom, the reverse for a night on the town.  Nuque Ties come in three variations; the Wall Street, the Park Avenue, and the Broadway, each with their unique color ways that reflect the aesthetic of these iconic New York streets.  Presently, our ties are in the introductory stage.  It competes primarily based on limited competition.  The tie’s versatility is a resolution for those who never sleep.  Our future plans include developing new lines based on other cities both domestic and international within 18 to 24 months.

The Market
We define our market as men and women’s fashion accessories. The total market size was approximately $20 billion in 2012 and is expected to grow by 25% by 2015.  In our startup year we have sold over $2000 by word of mouth.  With formal advertising and a functional website we project to make over $ 10,000 in 2013.  Some of our most notable customers include The Martinez Brothers of whom are world renowned House DJs.

We compete directly with top tie companies such as Thomas Pink, BOSS, and Duchamp.  We have no alternatives as the ties are unique and stand alone in the market. Our product is unique/superior because no other reversible ties exist.  We anticipate new companies to enter this market yet our unique feel is what sets us apart.

The greatest risks associated with our business today are duplications. We feel we can overcome this risks because of our quality combined with the unique ties to New York. Our biggest recognized opportunities include a website under construction, and to increase capacity to keep up with demand. 

Management Team
The management team is led by founder/ President Christian Velez (founded 2012) with over 7 years of high end retail and management experience.
The CFO is Robert Rodriguez, previously a financial analyst for Proforma Practice management services.
The Director of sales and marketing is Nathaniel Moore.  Colombia University Alumni, economics major. 

We have one manufacturing location in Yonkers, New York.  We currently perform design, construction, and sales in house.  Our total full time staff is 4 people and our products are distributed by online sales via UPS. 

Capital Requirements
We are seeking $20,000 which will enable us to advertise and up our production in order to capitalize on an expanding market to become a staple of every professional and casual outfit.  Money will be invested in production machinery, advertisement, company growth.


My name is Christian Anthony Velez, a current full-time Junior and Sociology/Anthropology major at Pace University’s Dyson College of Arts and Sciences on the New York City campus. My expected graduation is 2014.  I have extensive background in retail sales, visuals, and management.  Have worked for Thomas Pink, Bloomingdale’s, Lacoste, and Converse, realizing there is an opportunity in the market, I have decided to startup a business of my own based on the concept of business to casual accessories.  Living my entire life in and around New York I applied the study of people and society to a fashion concept that will change the way people plan their day.





Executive Summary

Most investor’s only consider the financial health of a company when making an investment decision. They usually do not look at how people are reacting to a company because there is no way to measure human reaction towards specific companies. In order to make a stable investment decision, an investor must be able to analyze both the financial health and the emotional health of a company. SAI is the software developed just for that. It analyzes every type of information online relating to a specific publicly owned company and offer tools to help analyze all those information. With well-constructed algorithms, SAI will be able to fully analyze what people are saying about a specific company, look for potential trends for increase/decrease in stock price, predict the success/failure of a new product, help stop over/under production, and also improve resource allocation. With social media and online data rapidly expanding today, now is the perfect time to apply this software to help investors and also companies comprehend opinions to gain an advantage.

SAI will have the similar revenue model as the Bloomberg Terminal. It will go by a subscription based pricing. $250/month per subscriber; I came to the number $250 as it is 1/6th the price of the Bloomberg Terminal ($1500). This software purpose is NOT to compete with Bloomberg Terminal; its purpose is to be served as an addition to the Bloomberg Terminal. The Bloomberg Terminal currently have 315,000 subscribers worldwide generating about $472.5 million a month and $5.67 billion a year. Assuming we manage to get its 315,000 subscribers to subscribe to our software, we will be making about $78.8 million a month or $945 million a year.

According to IDC, in 2012 the business analytics software market hit around $33 billion. The market has an annual growth rate of 9.8% and is forecast to reaching $50.7 billion in 2016.

Financing for SAI will be through venture capital because of the real-time data mining technologies which is very costly. I plan on going through Union Square Venture to seek an investment of about $250,000 for testing and developing the concept.

There are many large companies who have some sort of sentiment analysis software such as SAI however, there are only a very few who fully concentrate on sentiment analysis. One of my competitors is StockSonar. StockSonar have got lots of exposure online however their algorithms that they use are very basic and not accurate. SAI have more complicated algorithm with much more tools that will be offered.


My name is Kumesh Aroomoogan. I am currently a full-time junior accounting major (5 year CPA Track) at Pace University, expecting to be graduating in 2015. In the past I have completed several internships: Securities Industry and Financial Market Association (3 months), Citigroup (3 months), and Ford Foundation (12 months). In the past I also created a variety of companies within the field of design, fitness, international trade and entertainment. I had a lot of failures and some success. Each failure taught me life lessons which I could not have learned without failing. My previous startups are as follow: KA Design (6 months), XFitness (5 months), Citizen Minute (5 months), Import/Export on EBay (4 months), and Auxral (11 months). My most successful venture was Auxral ( It’s a web design company which I co-founded with a friend. We both had the skills needed and we were both in need of cash. So we used our skills in design and went door to door getting clients. Our profit margins were 90%. It solved our cash problem but we learned that we did not like web designing. I learned from my mistakes and now my newest company is my passion – Business Intelligence.




Executive Summary

 “Trendytres” is a fashion discovery online platform that recommends matching clothing items, accessories, makeup combinations and hairstyles based on user’s interests and personal selections. A team of experts and fashion enthusiasts will have carefully curated every “recommended” item beforehand. The concept for the platform lies on the problems people face when creating clothing attires, not to mention combining those effectively with appropriate makeup and hairstyle combinations.

“Trendytres” targets young women in the 16 – 40 age range in good socioeconomic conditions. We are looking for women that already know how to dress and would like to discover new trendy products to add to their collection; however we also place a big emphasis on women who ‘struggle’ when it comes to fashion and beauty. Part of our mission is to educate women on how to improve their personal image through adequate combination of fashion, and cosmetics.

Even though there is currently no clear substitute for my proposed service, there is however the possibility of combining several services that could result in similar experiences. Nevertheless, integration could be troublesome due to differences in terms of target audiences and platform features. My proposed service on the other hand would provide a simple and yet effective way of solving the issue of combining beauty products and clothing.

Current and potential competitors we have identified include:

- Boutine (fusion between Etsy meets Polyvore)

- Polyvore (brand discovery and social component provided by ‘collage’ feature)

- Birchbox (discovery subscription service)

- Shoptiques (boutique shopping online)

Revenue lines include:

-The main service provided is fashion discovery and stylish matching. Every item displayed by the platform is available for purchase in the designer’s website. “Trendytres” will get paid a commission on every item purchased by our users on the retailer’s website.

-The second revenue line will come from a subscription service that will offer tailored matching solutions for the particular customer. Subscribers will have the option to supply their own articles for us to find suitable matching complements. Subscription charges will amount to $10 per month.

(Special partnerships could be arranged by means of which the partner’s products would be “pushed” more aggressively within the platform when creating beauty combinations.)

The “Trendytres” team is composed of Marcelo Zimmler and Carolina Zimmler (current Marketing Manager at Unilever Argentina).


My name is Marcelo Zimmler. Originally from Buenos Aires, Argentina, I am a recent graduate from Pace University. I attended Pace from September 2008 until May 2012 when I graduated with a double major in Computer Science and Mathematics and a minor in Economics. During my last semester I travelled abroad to London, UK and studied Business Economics at Regent’s College. During my time in the UK I teamed up with two classmates and prepared a business plan for a new restaurant concept entitled “One2Up”. The plan was pitched at the Angels Den podium during The Business Show 2012. After the completion of my degree I returned to New York and became Managing Director at Mariscotti Art, LLC, an art company based in New York City with the purpose of marketing and promoting the work of Abstract artist Osvaldo Mariscotti. Since January 2013 I have been working at the Seidenberg School of CSIS at Pace as a Part-time Web Developer.




Wrangle Sports

Executive Summary

Wrangle Sportsis a mobile phone and tablet application targeting sports fanatics of all major league sports.  It allows individuals to debate about their favorite sports teams using statics with friends, family, co-workers and a community of sports fans. Those long hours of trying to prove your point in that your Sport Team reigns supreme are over. The application will hold an interface that allows users to chat using sports stats. This will allow for an actual debate to spark between users in the community. Users get to defend their sports teams without anyone worrying about false stats and wins accumulated in a certain season. Which gets any sports fanatic upset. Debate today biggest sports stories get your opinion heard. It will be made assessable for Android users as well as iPhone users in App store & Market place.

Competitive Advantage and Business Model

Wrangle Sports creates a different dynamic to the app platform. Many of the established applications that allow users to interact among each other solely relating to sports are Sports Yapper, Bleacher report and ESPN. All of these platforms allow users to comment or talk in a community of users without any stats. Speaking about sports without stats is amateur and real sports fans want stats at their fingertips.

Wrangle Sports will have a different dynamic by bringing stats to the conversation to users. Also using other social media for instance Instagram for users to not only debate but also boast their love of their favorite sports team by creating a community to upload fan picks. 

The Sports market is dominated major companies such as Turner Sports, ESPN, Yahoo Sports and Bleacher Report.

Wrangler plans to target a range of people mainly ages 15-35 a bigger pollution being male about 65%.  Viewership for all major-league sports has gone up in recent years and the addition of viewing the games on phones and tablets have increases as well.

The cost of download will be free Wrangle Sports will create money from advertisement from app and Website.  Promotion will come by teaming with companies in the sports world ranging from sports companies like Nike, to companies associated with major league sports teams like State farm, Old Spice to name a few.  Development costs will range from 15,000-25,000. Wrangle’s breakeven is between six to ten months.

The application will grow in stages, every couple of months a new version will come out with updates to keep users excited and interested and to stay on top of any competition. 

The opportunity to made revenue is very high the only expense is Marketing and Creating the Application.  

Simply, promoting on social media sites can cut Wranglers Sports marketing expenses. 

Following the model set by other platforms that made money off of viewership and downloads. Wrangler Sports will be constructed to direct sports fans through all leading sports companies like ESPN, Bleacher Report, Yahoo Sports this allows for quicker users in a short period of time.  (e.g Bleacher report app & website 91 million monthly views.)

Growth contributed to worldwide use of apps annual rise upper 40%.

Future of Wrangle Sports to not only include U.S major league Sports but International sports as well as most notably Soccer and Euro Basketball leagues.


Darren Alphonse is currently a student at Pace University’s Lubin School of Business and Seidenberg School Computer Science and Information Systems.  Currently pursuing a undergraduate degree in Global Marketing with a minor in Computer Science.  Darren’s holds a knack for whipping up new ideas for technology with the creativity of marketing those ideas to match.  Darren has been honing his skills by learning how to create apps and finding what goes in the back-end and front-end of operations.  Most Recently Darren has contributed efforts to a startup company called Macias PR engaging in a little Public Relations, Marketing, Journalism, and web design.