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Modern Marketing Pyramid

2:15 - 3:15 p.m.

From Brand Development to Thought Leadership. Most experts, entrepreneurs and small business owners are so busy working in their day-to-day business that they don’t take the time or develop the knowledge needed to do the branding and marketing required to build their business. The Modern Marketing Pyramid© – introduces a strategic and comprehensive approach that integrates business development, branding, content/Internet marketing, public relations and social media.

This highly engaging session explores the key elements of platform development, the essential actions of brand and buzz building and the content marketing activities critical for thought and industry leadership.

Brand Mapping Process

5:45 - 6:45 p.m.

The Brand Mapping Process© A personal and business brand is not just a single statement or a clever quip but a multilayered, congruent narrative told across multiple channels, both online and off. The power is in knowing how to tell the story.

How can today’s leaders powerfully get their messages across, motivate others to action and be authentic – all while simultaneously shepherding initiatives from creation to implementation in high-demand work environments? Personal branding is one of the key success factors today’s leaders need to master in order to gain greater influence, generate engagement and achieve peak performance.

This presentation introduces The Brand Mapping™ process and helps the audience members identify their own unique and authentic way of being and working in the world for optimal results.

On Tuesday, December 3, 2013
Entrepreneurship Lab, Pace University,
163 William Street Room 344,
New York City Campus, NY 10038


Please register separately for each event


Karen Leland,

Karen Leland is the president of Sterling Marketing Group, a branding and marketing strategy and implementation firm that helps CEO’s, businesses and teams develop stronger business and personal brands.

SMG works with clients by implementing two proprietary processes – the Modern Marketing Pyramid©, which integrates business development, social media, PR, branding and Internet/content marketing and the Brand Mapping Process© which clarifies and strengthens 10 distinct areas of personal, team and business brand needed for personal presence and business acceleration.  Her clients have included AT&T, American Express, Marriott Hotels, Apple Computer and Johnson & Johnson, among others.  

She is the best-selling author of eight business books and a freelance journalist whose work has been published in Inc, The Los Angeles Times, Self, and others. Karen writes a monthly marketing column for

Karen is a popular speaker for business groups including the Young Presidents’ Organization, American Management Association and Direct Marketing Association. Karen is a frequent guest of the media and has been interviewed for her career and workplace advice on The Today Show, CNN, CNBC and Oprah.