Bringing an Idea to Life
How One Thought was Transformed into a Global Marketing Firm
Join Ted Levine, Founder and Chairman, Pat Levine, Vice President and their son, Andy Levine, President/Chief Creative Officer, all of Development Counsellors International (DCI), to discuss how they have utilized an entrepreneurial mindset to found, expand, and sustain DCI. Ted and Andy will share with you how they’ve developed the unique concept of “Place Marketing” into a successful company that has grown from two employees in 1960 into its present day status as a leader in international marketing.
The Launch of the Ted and Pat Levine Proof of Concept Entrepreneurship Initiative
Competitive Cash Awards up to $7,500 to test New Business Ideas
Ted and Pat Levine Proof of Concept Entrepreneurship Initiative will provide competitive cash awards to Pace students and recent alumni/ae interested in performing proof of concept work. The award money will support work to better understand if a product or service idea can be transformed into a successful entrepreneurial venture. Learn More
Tuesday, September 30th 2014
5:30 p.m.—8:30 p.m.
Aniello Bianco Room
One Pace Plaza, New York, NY 10038
5:30 – 6:00 Registration
6:00 – 6:15 Welcome & Introduction
6:15 – 7:15 Panel Discussion
7:15 - 7:30 Announcement of Ted and Pat Levine Initiative
7:30 - 8:00 Audience Q&A
8:00 – 8:30 Networking Reception
Free and open to public, registration required
Neil S. Braun, Dean, Lubin School of Business
Neil S. Braun has served as the Dean of Pace University's Lubin School of Business in New York since July 2010. He currently serves on the board of directors of IMAX Corporation and national anti-hunger organization Share Our Strength, and he has previously been President of the NBC Television Network, Chairman and CEO of Viacom Entertainment, an internet and environmental entrepreneur, a film producer, and a corporate attorney. Mr. Braun has taught an MBA course in economic models of media and entertainment at the Wharton School of Business at the University of Pennsylvania. He holds a BA from the University of Pennsylvania and a JD from the University of Chicago Law School.
Bruce Bachenheimer, Director, Entrepreneurship Lab
Bruce Bachenheimer is a Clinical Professor of Management and Director of the Entrepreneurship Lab at Pace University. He teaches undergraduate and graduate courses, primarily in the areas of entrepreneurship, management, and strategy. He is also the creator and organizer of the annual Pace Pitch Contest and Pace Business Plan Competition. Mr. Bachenheimer is a member of the Board and past Chair of the New York City Chapter of the MIT Enterprise Forum and has served on the organization’s Global Board. He serves on the Board of Directors & Advisors of LeadAmerica and has served as a consultant to governmental organizations and a variety of new ventures. He has been widely quoted in a variety of domestic and international publications and interviewed on radio and television
Ted M. Levine, Founder and Chairman, Development Counsellors International (DCI)
DCI is a firm that uniquely markets places for the purposes of economic development and tourism. Mr. Levine was CEO from the beginning in 1960 to 1993 when he became Chairman which he still is; he has worked with over 500 countries, states, cities and counties including 47 of the 50 US states. The firm currently has about 50 place clients and an approximately equal number of employees in its NYC Headquarters as well as branches in Denver, Los Angeles and Toronto. In other activities Mr. Levine has served as Instructor at The New School, NYU and Palm Beach State College. He currently captains courses at Iona College in New Rochelle and the Jewish Center in Boynton Beach, FL. A graduate (MA-1950) of Cornell University, he is author of more than 100 articles, many of them f+ocusing on entrepreneurialism, and for many years served as the “quizmaster” for one of Westchester County’s most popular quiz shows. He has also served as a consultant to the United Nations on Economic Development and Tourism. He has received the Lifetime Achievement Award from the International Economic Development Council (over 5,000 members).
Pat T. Levine, Vice President, Development Counsellors International (DCI)
Ms. Levine’s background includes both business and political experiences. In the early 1970s, she was communications director for the Citizens for Sound Planning—a non-profit organization which helped win the defeat of the Rye-Oyster Bay Bridge which led her directly to political activities. She was elected three times to the Rye City Council in the late 1970s and l980s. In the 1980s, she returned to full employment as a V.P., Account Supervisor at Development Counsellors International (DCI). Since retirement from DCI in 2010, she has served as an officer and board member of the Milton Harbor House co-op, an 88 unit complex on the Long Island Sound in Rye.
Andy Levine, President/Chief Creative Officer, Development Counsellors International (DCI)
As the son of Ted Levine, founder of Development Counsellors International, Andy was introduced to the world of economic development and travel marketing at birth. DCI is the leader in marketing places. Since 1960, the agency has served over 450 cities, regions, states and countries.
Since joining the firm in 1991, Andy has helped launch the company into a new era:
· Adding a much broader array of client services.
· Advancing the quality of client work performed.
· Growing the DCI team from a staff of eight individuals to its current level of 53 marketing professionals.
Andy is frequent speaker at economic development and tourism conferences and is the primary author of Winning Strategies in Economic Development Marketing, a continuing survey of corporate executives with site selection responsibilities.